With over a decade at Bell Lane Coffee Ltd, our team has been instrumental in cultivating transparent sourcing practices that positively impact coffee-producing communities. Our commitment to quality is rooted in fostering long-term relationships with producers, which has been essential in enhancing their financial stability and supporting community development.As Co Founder and Wholesale Director, my expertise in new business development and key account management has played a pivotal role in driving our sales growth. The B Corp certification of our roastery underscores our dedication to sustainable operations, while the direct engagement with producers gives us the opportunity to help create long term partnerships by just buying coffee. Our direct model highlights buy just buying coffee, growing our sales, we can make a difference at origin, as we grow and buy more coffee, this ensures a demand for more coffee and make coffee growing communities evolve.Our sourcing policy is planned and driven by a goal to make better through our coffee sourcing model.