• Work directly with department heads and Strategic Marketing team to define and lead the implementation of their go-to-market strategies. (e.g. Brand awareness campaigns, lead generation, advertising campaigns, internal and external communications) • Manage advertising calendar with file prep and delivery of files to various publications • Design internal and external communications for both digital and print as needed, including web page graphics, illustrations, presentations, advertisements, sales collateral, social media graphics and more• Leverage creative and marketing knowledge to develop new creative campaigns for specific products, services or events • Manage outside vendors and freelance design talent to help augment our internal design team • Create event and trade show design with focus on branding and concept creation, including print and digital signage such as, meter boards, banners, registration walls, digital walls, table tents, kickstands, as well as trade show booths, collateral, packaging, give aways, invitations and more.

• Lead the creative team in building creativity, efficiency, innovation and teamwork within the department. Encourage individual goals, progress and accountability in 1x1 meetings, as well as, increase communication, develop team building, idea generation, trend discussion and creativity in regular team meetings.• Manage the design and production of healthcare data and insights deliverables for three separate business units with over 3,500 client-facing reports published yearly. In addition, manage the design and production of marketing and thought leadership projects for the company.• Innovate by using new technology or software to enhance design and production. Includes establishing a project management system to control daily workload and manage projects, adding new plugins or scripts to aid production time, writing apple scripts for automation, using cc libraries to enhance workflow, working with software developers to create special tools, designing departmental website for procedures and design request forms, building customized templates and much more.• Establish and implement innovative and time-saving workflow processes between writing, copy edit and design departments, using Microsoft Word and Excel with Adobe InDesign, Illustrator and Acrobat. Also includes co-developing tech-based data automation and production techniques within the workflow. With a gain of 25%-30% efficiency, the business has added more products and services to increase sales.• Uphold brand and creative standards by art directing all marketing and custom projects requested through the department. Attend regular meetings with marketing and brand team leaders to maintain unity across departments.• Attend regular meetings with middle and upper management to increase communication and help create new opportunities, build new processes or find ways to aid the company in its revenue goals.• Support the company by designing production templates and award-winning marketing material.

• Proactive creative manager leading nine graphic designers in the daily design of newspaper advertising, special sections and marketing design. • Responsibilities include hiring employees and interns, managing the designer budget, salary increases, handling quarterly and yearly reviews and approving spec ad bonuses. Also lead weekly meetings, designer training and developing overall job performance and creativity.• Additional responsibilities involve coordinating with editorial and pagination departments to ensure ads are correctly laid out. Also, collaborate with sales associates and customers on upcoming projects.• Fast deadlines and short print windows are specific to this fast-paced, high energy industry. This environment led way to innovating and implementing new project management processes and efficiencies to improve ad flow in the department.• As a working manager, also focused on award winning graphic design in the automotive and real estate advertising sector, as well as, special sections, innovative marketing and promotional material.