Stephen Bertucci Email & Phone Number

Texas, United States

• Conducted a comprehensive HubSpot assessment to identify strategic areas of improvement, defining actionable goals and crafting a quarterly optimization plan (Q1, Q2, Q3, Q4) to maximize the platform’s alignment with business objectives.• Created, developed, and designed a new HubSpot instance, integrating strategic workflows, custom properties, and streamlined processes to enhance operational efficiency and data-driven decision-making.• Established internal & external project objectives, timelines, and project requests from clients. Maintained ongoing projects, goals, completion status, tasks & ad-hoc requests from various departments • Developed an in-depth high-level digital marketing audit for companies providing an overall analysis of the company’s digital presence compared to competitors along with researched recommendations.• Performed in-depth SEO keyword research to identify high-value search terms and opportunities, optimizing digital content strategies to increase organic traffic and improve search engine rankings.• Strategically managed the client’s social media and online web presence, driving audience engagement and ensuring brand consistency across digital platforms to enhance visibility and credibility.

• Developed and executed cross-functional collaborations with fellow VPs to deliver high-impact digital marketing campaigns across multiple divisions and the corporate entity, driving measurable brand growth and market presence.• Built and led a high-performing marketing team, directing daily operations, strategic initiatives, and flawless execution of marketing programs to achieve business objectives.• Harnessed marketing analytics and SEO insights to uncover growth opportunities, driving targeted improvements that significantly enhanced online visibility and engagement.• Optimized HubSpot database management through meticulous data cleanup, enrichment, and workflow automation, achieving a 70% data enrichment rate and streamlining operational efficiency.• Ensured consistent brand representation by collaborating with the marketing team and visual designer to maintain a unified and cohesive brand identity across all sub-divisions.• Introduced custom KPI reporting frameworks for the CEO and executive leadership team, enabling in-depth analysis of sub-division performance and actionable insights for strategic decision-making.• Directed the launch of a new corporate website and spearheaded the redesign of an existing one, seamlessly coordinating efforts between external vendors and internal developers to deliver a user-centric and visually compelling online presence.

United States

• Implemented and executed CRM transfers and integrations from Salesforce and Zoho to HubSpot.• Developed comprehensive strategies and recommendations for CRM migrations and integrations. Including strategically mapping/implementing and planning of Q1-Q4 migration efforts.• Analyzed competitors and market leaders for clients to assist in community creation. Completed SWOT analysis, analysis of companies’ digital online presence including: social media, SEO, webpages, UX/UI Design, and website/social media copy.• Performed HubSpot audits on behalf of Clients, identifying and implementing recommendations to optimize account performance.• Performed SEO audits for client companies, identifying areas of improvement and providing best practices according to search engines.

Dallas, Texas, United States

• Overviewed & collaborated on all company launch elements including UI website design, digital marketing efforts, social media platforms, organic copy & content, graphic design, mobile/tablet optimization, and server/domain setup. • Successfully penetrated and established digital marketing presence and accomplished goal of landing on the first page of google when initially started on the 5th page of google. • Coordinated & assigned launching internal website projects by establishing timelines, objectives, and goals while assisting copy writers, graphic designers, and developers with successful completion of projects. • Analyzed key digital marketing, social media, and website analytics resulting in over 8000 impressions monthly.

Irving, Texas, United States

• Assisted in developing/launching a new website that led to an increase in online traffic by 35% and online sales by 13%.• Designed and developed workflows and triggers for Ad Hoc requests and numerous projects.• Increased organic traffic by performing SEO Optimization and reducing PageSpeed Scores. • Monitored & tracked projects in HubSpot, Admin123, Power BI, and Mentions.• Designed high-level analytics reports and dashboards for executives.• Created monthly reports on Google AdWords, Retention, CTA, Website Metrics, and PageSpeed.

Dallas/Fort Worth Area

SEO Analyst • Developed and designed effective SEO campaign strategies to increase organic traffic flow.• Participated in SEO On-Page optimization efforts on clients’ websites. In some cases, improved website SEO ranking by up to 40% resulting in the creation of a snippet on the first page of Google.• Organized and assisted SEO On/Off-Page campaign plan for multiple clients. • Researched high-quality backlinks and directory opportunities from official and reputable sources. Website Coordinator • Continually and vigorously monitored client’s website for performance, updates & requests.• Assigned tasks to team developers and content writers using Basecamp. • Assisted in website content updates, creating new pages, adding team members' portfolios, changing body/header text, and updating out-of-date social media URLs.