Growth Operations Specialist
CurrentA startup generalist role encompassing analytics, marketing operations, partnerships, and logistics all in an effort to grow breeder engagement.- Analyst: Designed SQL-based dashboards to enable KPI tracking and performance monitoring. Developed numerous tables for data-driven insights and user segmentation, reactivating hundreds of users.- Partnerships lead: Managed 12 partnerships with industry-leading pet companies. Leveraged co-promotion campaigns onboard thousands of breeders.- Coordinator: Facilitated cross-team cooperation to run Good Dog’s weekly breeder newsletter, grow a weekly podcast from inception to 280k total downloads, and organize webinars & virtual events with tens of thousands of views and thousands of breeder leads.- Tech specialist: Adopted & mastered new technologies (e.g. Braze, Metabase, Confluence, Prismic, Canva), acting as the primary resource for team training and support.- Product launcher: Planned, launched, and managed projects including a Shopify merch store, a puppy pack pilot program, and a subsidized microchip program (in progress). Coordinated with vendors, 3PLs, and software solutions to optimize operations.- Builder: Developed a Python script to automate contact list preparation, saving hours of manual work. Created a web scraper to monitor puppy data and identify seasonal trends.