As Managing Director of Carsington Sailing Club Ltd, my focus on customer experience is rooted in over four decades of sailing, shaping my expertise in action planning and business development within the marine industry. Our team has successfully driven new ventures and optimized processes, reflecting a steadfast commitment to excellence in service and course delivery. At Excel Marine, I championed the growth of the Excel Boats brand, through strategic collaborations and an innovative approach to sales, fostering a culture that prioritizes agility and responsiveness in the fast-evolving boating sector. Building a new team, together we navigate industry challenges with a sailor's resilience and a director's acumen, always aiming to set the benchmark for quality and customer satisfaction in the marine marketplace.My former years within the motor trade and indeed running my own business set the standard for my continued passion for customer experience, and application of continuous improvement.