Dynamic executive with 25 years in large scale and multi-venue leadership, event delivery and destination management. I have a proven track record of leading transformative initiatives and achieving strategic, commercial, and operational excellence across the Australian and Middle Eastern sports and entertainment sectors. As a driving force behind the development of Qatar's prestigious $2 billion Aspire Zone, I successfully led teams to establish operations, activate and promote the sports city culminating in delivery of over 1,000 events annually, significantly contributing to Qatar's National Vision 2030.My expertise spans team leadership, strategic planning, governance, operations, business development, partnership management and financial oversight. During my tenure at Aspire Zone Foundation, I served as both Director of Venues & Events and Chief Strategy Officer. In the latter role, I established the strategy portfolio and unified sports venues, academy and sports medicine hospital businesses through development and execution of a comprehensive strategy and updated operating model. My leadership resulted in a 25% increase in revenue and a 15% improvement in operational efficiency, securing $100 million in new project funding and attracting 1.5 million visitors annually.At Mackay Regional Council in Queensland, I spearheaded a team of 250 staff, managed a $50 million budget, and developed strategic partnerships that generated $30 million in tourism investment. My leadership in social development significantly enhanced economic and destination management targets.In addition to executive roles, I have been a recognized thought leader in the sports and entertainment industry. I have served as a Global Advisory Board Member for the Sport and Entertainment Alliance in Technology Conference and as a Course Director for Managing Digital Transformation in Sport at the Sports Business Institute in Spain.My results and values-driven approach focuses on achieving measurable outcomes and maximizing business performance, making me a valuable contributor to driving growth and innovation in the sports and events industry.