Leading the Unilever team & managing the business for Northern Ireland across retail, wholesale & pharmacy. Responsible for strategic transformation in the business, and navigating through significant shifts in the market dynamic including COVID, Brexit & Windsor Framework implications.

The Hoppily Ever After Brew Co - www.weddingbeers.ieWe specialize in bespoke personalized Irish Craft Beer for special occasions. We are proud to work with an award winning brewery in Co. Meath, who produce our beer. We then design your label to add a unique element to any event including;Weddings, Corporate Events, Product Launches, Wedding, Birthdays, Stag & Hen Parties and any other experience you want to make stand out and special!Via our Webstore; www,weddingbeers.ie, you can choose from a number of design templates that can be completely personalized, or alternatively we can design something from scratch, based on your requirements.We also work with a number of corporate customers to design beers to deliver a message, either for a big event, a new brand or product, as a unique way of passing on your contact details, or a simply as a way of thanking your customers and staff.

Responsible for managing a number of major national retail accounts in order to set & deliver annual plans across multiple categories. This role involves responsibility for all aspects of managing the relationship, including;• Setting Annual Plans and developing key customer relationships• Delivering against annual growth, share & profitability metrics• Managing all promotional plans, NPD, distribution & execution across the accounts• Ensuring efficient use of significant promotional spend• Implement applicable aspects of the annual operating plans & marketing calendarCurrent & previous experience of managing major customers across all channels; Grocery, Discounters, Convenience & Wholesale. Previously responsible for developing the Out of Home for Pepsico; this included all On the Go consumption; QSR, Licensed, Foodservice, Contracted business & Forecourts. This was white space development; an incremental channel for the business.

Responsible for developing, delivering and evaluating the long term business plan for the On Trade business at Richmond Marketing. This includes the full portfolio of brands including among other; Red Bull, Miller, Kopparberg, Peroni.