A Creative Director and Board Director with wide experience in the consumer and healthcare sectors, I focus on the development of compelling, cross-channel ideas that add real value to brands. For the past 11 years I have specialised in driving integrated creative that helps solve healthcare branding challenges, using the multi-channel expertise I gained in consumer advertising. Before joining 11 London in 2019, I worked as a Creative Director at some of the UK’s leading consumer and healthcare agencies including Grey Healthcare London, Joshua, Lowes and Rapp.During this time I worked on a wide range of consumer and healthcare briefs, winning over 40 consumer awards and 16 healthcare awards. At Grey Healthcare London as ECD and Managing Partner, I led the creative on all the company’s large-scale, multichannel brand launches, overseeing all film and content development, internal communications and global asset creation. I was also part of the WPP team that won the global account for Xarelto, Bayer’s biggest selling drug, which was run and creatively led from Grey Healthcare London.My other healthcare experience at Grey included GSK Synflorix, Pfizer Champix, Actelion Opsumit, Astra Zeneca COPD portfolio, Biocomposites Medical Devices, Bayer Animal Health Farm/Companion, Bayer Cardiovascular portfolio, AbbVie Humira, Colgate Professional and Women’s Health with Mirena.Since joining 11 London i have been working with clients such as Vifor, Abbott, Teva, Bollinger Ingelheim and Biocomposites on our health side of the business. Humanity clients include The Sepsis Trust, Leukaemia UK, Action for Pulmonary Fibrosis, and World Animal Protection.