Product launches, project planning, integrated marketing, budget control, advertising recommendations, trade presentations

George Paterson/Bates - launched Optus retail stores, planned & executed the changeover from St George Building Society to Bank. Leo Burnett - relaunched Grace Bros department stores with Deborah Hutton as the spokesperson, relaunched Tourism NSW with a unique TV campaign which brought the NSW landscape to life.

Ran the largest retail account - Woolworths - across all divisions: supermarkets, Big W, variety stores & others. This consisted of a staff of over 100 people - creative, art production (pre-computer), media, account service, TV production, print production across all states of Australia. Total billing over $17 million. Maintaining close liaison with senior Woolworths head office management (General Manager, Advertising Manager, Divisional Managers) plus senior Woolworths interstate management… Show more Ran the largest retail account - Woolworths - across all divisions: supermarkets, Big W, variety stores & others. This consisted of a staff of over 100 people - creative, art production (pre-computer), media, account service, TV production, print production across all states of Australia. Total billing over $17 million. Maintaining close liaison with senior Woolworths head office management (General Manager, Advertising Manager, Divisional Managers) plus senior Woolworths interstate management (State Managers & others) Show less