Stephen Burridge Email & Phone Number

England, United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

ACHIEVEMENTS:• Planned and implemented web pages which increased subscription revenue by 15% in one year• Planned and implemented a multi-channel communications plan which increased usage across 14 apps by 28%• Planned an ‘Engagement Week’ at our largest Corporate Subscriber – resulted in 400+ new registrations RESPONSIBILITIES:• Managing three Marketing Executives• Planning and implementing all marketing communications across 3 brands• Improving subscription conversion rates across 3 brands• Improving trial conversion rates across 3 brands• Improving subscriber and trialist engagement across 3 brands• Managing marketing budgets across 3 brands

ACHIEVEMENTS:• Planned and implemented web pages to drive trial conversions across 5 brands• Planned and implemented an automated email 'Welcome' sequence to drive subscriber engagement across 6 brands• Planned and implemented an online tour to drive user engagement • Designed a template for online subscription forms with the aim of increasing conversion rates across 5 brands• Planned a newsletter strategy to drive user engagement across 5 brands• Planned a newsletter strategy to improve subscription conversion rates across 5 brandsRESPONSIBILITIES:• Managing three employees Marketing Executives• Planning and implementing all marketing communications across 5 brands• Improving subscription conversion rates across 5 brands• Improving trial conversion rates across 5 brands• Improving subscriber and trialist engagement across 5 brands• Managing marketing budgets across 5 brands

ACHIEVEMENTS:• Produced a report which secured a £200,000 corporate subscription (our largest ever) • Designed a template for a corporate subscription sales presentation. Now used as a template for 7 other brands• Wrote, storyboarded and helped edit a video user guide for unquote” data subscribers• Planned and implemented a new pricing strategy for subscription packages• Implemented an email sequence to drive subscriber and trialist engagement on unquote.com• Improved SEO rankings for both unquote.com and unquote” data by implementing keyword-heavy copy • Implemented PPC campaigns that resulted in a 20% uplift in unquote” data trials• Implemented a campaign which resulted in 200+ new registrations on our largest Corporate Subscription• Introduced a re-engagement programme for low-usage unquote.com subscribersRESPONSIBILITIES:• Managing a Marketing Executive• Planning and implementing all marketing activities for unquote.com and unquote” data• Managing the marketing budget for unquote.com and unquote” data• Managing relationships with internal departments including sales, design, data acquisition and editorial • Managing relationships with external media partners• Managing and co-ordinating unquote” presence at industry events

London, United Kingdom

ACHIEVEMENTS:• Wrote, storyboarded and helped edit a video user guide for Risk.net subscribers • Created a wide range of marketing collateral (presentations, adverts, emails, event stands) for 8 brands• Created media packs for 25 brands RESPONSIBILITIES:• Implementing direct marketing campaigns to existing Corporate Subscribers and prospects• Managing marketing budgets across 6 brands • Managing relationships with internal departments including sales, design, data acquisition and editorial • Managing relationships with external media partners• Managing and co-ordinating Incisive Media presence at industry events

ACHIEVEMENTS:• 83% of book sales came directly from marketing in 2008-2009 • Total sales target for books released in 2009 = £130k. Actual book sales in 2009 = £190k• 2009 target for Investing in Infrastructure (published Jan 2009) = £32k. Sales in 2009 = £65k • 2009 target for Private Equity Mathematics (published April 2009) = £23k. Sales in 2009 = £55k• Managed a project to convert 8 years of print content for sale online - led to £28k of sales in one month• Played a key role in the re-launch of company website and the evolution of the company brandRESPONSIBILITIES:• Planning and implementing all marketing activity for 25+ private equity books and directories• Produced monthly reports on book sales • Managing relationships with internal departments including sales, design, editorial and senior management• Managing relationships with external media partners• Managing and co-ordinating PEI Media presence at industry events