Stephen Cherry Email and Phone Number
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28 years of international experience in brand and retail sales leadership, with extensive experience in sales & operations management, partnership management, retail strategy and development with large volume blue chip / Fortune 500 companies, of which 8 years were with Starbucks Corp. and the last 12 years with VF Corp. across senior retail leadership and partnership development roles.Skilled in creating and implementing brand retail strategies, complex concepts and developing retail teams into brand enhancing and financially positive enterprises.
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Vp Of Retail AmericasThe North Face, A Vf Company Sep 2023 - PresentDenver, Colorado, Us -
Senior Director Retail At The North FaceVf Corporation Oct 2015 - Sep 2023Denver, Co, UsRetail Sales Management, Sales Operations, P&L Management/Ownership and financial planning & forecasting for EMEA Owned business (80 stores), Partnership Stores (122 stores) and Concessions (60 stores). • Built EMEA store fleet from 34 stores in 2012 to 200+ stores in 2022 by conceptualising and developing a profitable store concept. Utilised model for new Business Development by negotating partnerships with global Franchisee organisations to open stores across EMEA. Recognised as one of the most profitable retail channels (in Corporation) with over 6+ years of sustained growth• Lead Retail Operations to develop through our people (600+ staff) through extensive training, ongoing engagement and recognition programmes. Increased NPS score and store conversion %. Developed tools to ensure accurate Budgeting, Inventory management and logistical efficiency.• Developed Buying and Merchandising strategy to capitalise on new business opportunities and multiple consumer types. Developed stores profiles to address market and consumer preferences. • Lead a Cross-functional Team with Design, Visual Merchandising, Brand team, Ops and Construction to develop a Brand Store concept for our evolving consumer needs and also to recruit new consumers to the brand. -
Partnership Director Emea, The North FaceVf Corporation Jul 2014 - Oct 2015Denver, Co, UsResponsible for developing strategic direction, Partner Store operating model and recruitment of new Partners throughout EMEA.Also responsible for P&L, sales revenue and operational standards in Partner Stores. Started role with 34 stores and developed to 150+ stores across EMEA adding a major revenue stream and reaching millions new consumers across EMEA -
Partnership Manager Emea, The North FaceVf Corporation May 2012 - Jul 2014Denver, Co, Us -
Partnership Manager Emea, NapapijriVf Corporation Apr 2010 - Jun 2012Denver, Co, Us -
Head Of Foodservice Emea (Franchising)Starbucks Sep 2005 - Dec 2009Seattle, Wa, Us -
National Accounts ManagerStarbucks Oct 2002 - Dec 2005Seattle, Wa, Us -
Flagship Store ManagerJaeger Sep 1994 - Sep 2002Responsible for the overall management of the global flagship store, achieving sales objectives, delivering high operational and merchandising standards and outstanding customer service.• Gained dual responsibility as Regional Manager for nine London concession stores.
Stephen Cherry Skills
Stephen Cherry Education Details
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Ulster UniversityEnvironmental Science
Frequently Asked Questions about Stephen Cherry
What company does Stephen Cherry work for?
Stephen Cherry works for The North Face, A Vf Company
What is Stephen Cherry's role at the current company?
Stephen Cherry's current role is Vice President Retail Americas at The North Face.
What is Stephen Cherry's email address?
Stephen Cherry's email address is stephen.cherry@me.com
What schools did Stephen Cherry attend?
Stephen Cherry attended Ulster University.
What skills is Stephen Cherry known for?
Stephen Cherry has skills like Retail, Strategy, Management, Merchandising, Leadership, Fashion, Customer Service, Marketing Strategy, Sales, Coaching, Account Management, Visual Merchandising.
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