Promoted to lead the marketing function for the Leisure Division of Emaar Hospitality Group after successful launches of multiple businesses including Golf Clubs and Marinas with complete Group Marketing Budget Ownership.• Lead the project of redefining the brand DNA, positioning, and marketing strategy for the group, including the direction of brand development and management.• Developed strategic marketing plans to support prioritised initiatives across multiple platforms, including PR, branding, loyalty, and digital, to enhance the visibility and brand image of the group.• Managed department teams by overseeing their performance, recruitment, training, and development to ensure high levels of engagement and competence.• Worked closely with the Quality & Brand Experience team to ensure consistent and seamless brand messaging across all touchpoints.• Implemented and managed a brand-wide PR and Marketing strategy, using initiatives that align with the groups overall business plans to increase awareness and drive opportunities for revenue generation.• Worked closely with the corporate digital team on the development and execution of a fully integrated digital marketing strategy, ensuring digital content aligns with overall brand strategy and standards. • Oversaw the development of social media strategies and ensured all social media channels are effectively monitored and utilised to support the creation of awareness, enhancement of visibility, and positioning of the groups brand images, whilst also dealing with crisis control and damage limitation, as required.• Oversaw and managed brand content creation agency deliverables, campaigns, and messaging ensuring an on-brand approach and abiding by brand strategy and positioning objectives.• Recommended the Marketing budgets and monitored financial performances versus the budget to ensure that the business is aware of forecast costs and revenues and opportunities to improve performance are capitalised upon.

Promoted to the role to support and drive all aspects of Marketing and Communications for Emaar Leisure Group.• Led the conceptualisation of new brands, implementation, subsequent maintenance, development, and growth of all brands in my remit.• Drove and monitored all PR campaigns and revenue-generating press and media awareness.• Project management and reporting to ensure effective planning and execution of all projects.• Drove all marketing campaigns including offline and digital from conceptualisation to execution to achieve budget and business plans. Ensured high response rates and took up marketing offers, monitored through profitability, success of launches and events as well as membership growth.• Represented the group at the corporate level and liaised with Corporate Directors to leverage opportunities and keep abreast of developments.• Involved in strategic planning, market research, evaluation, and monitoring of all business units in the portfolio.• Managed the development of brand guidelines, brand positioning, and strategies.• Evaluated and solicited new marketing opportunities, partnerships, and barter opportunities.• Stayed current with the latest marketing and social media trends to stay ahead of the competition.• Managed, coordinated, and outsourced marketing communication projects as and when necessary.• Built and maintained relationships with key media contacts to ensure maximum PR exposure.• Maintained effective relationships with media, trade, media buying, advertising, and design agencies.• Project managed and launched new websites including an omnichannel digital marketing websites with Sitecore with multiple API integrations, booking, and lead generation capabilities.• Grew the photographic and video libraries of all business units.• Maintained an effective overview across a diverse portfolio of businesses.• Identified opportunities for new marketing and PR initiatives to focus and enhance all business units' performances.

As Sales & Marketing Manager, responsible for driving revenues and resources to achieve and exceed targets whilst controlling expenses.• Formulated and managed the Sales and Marketing budget for the business.• Produced, implemented, and continuously refined the marketing plan for the business to ensure maximum revenue generation. GOP up by 24%. • Developed and executed a multi-prong marketing strategy that utilised different media and marketing techniques to attract customers to the club.• Solely accountable for the delivery of specific revenues within set time scales and strategies. • Assisted with launching, establishing, and managing events at the club. • Identified opportunities in designated territory to enhance team and Company performance.• Managed the business’s website and social media pages, ensuring that all are regularly updated and that timely and relevant material is posted to ensure maximum engagement and revenue generation.• Established and maintained active liaison with competitors, through personal contacts, professional and industry associations, keeping abreast of competitors’ services, facilities, and accounts to ensure the club remains in a competitive position and develops new sales leads. • Monitored continuous mailings from the database with updates of programmes and events on behalf of the club. • Coordinated special promotional events for key clients, decision-makers, and influencers.• Managed HR & Administrative issues, including recruitment, interviews, managing sick leave, emergency rostering, staff counseling, disciplinary matters, staff rotas, annual appraisals, and succession planning.• Mentored and coached the Sales & Marketing team to develop their skillsets for them to assist the department and business as a whole in achieving their targets.• Built successful networks local and international.• Identified new revenue stream opportunities and executed the delivery of these streams.

ITP was founded in 1987 in the UK and won The Queen's Award for Export Achievement in 1995. Reflecting the international scope of its business, the company subsequently relocated to Dubai in the United Arab Emirates. The company now publishes more than 80 weekly and monthly magazines and has a wide portfolio of market-leading digital properties.• Drove revenue through cross-platform media sales, with a no-stone-left-unturned approach.• Responsible for pitching innovative executions for a wide variety of different clients.• Exceeded revenue targets via professional, high-quality pitching and presenting, both in response to briefs provided by clients and by proactively developing and pitching new concepts to potential brand partners.• Drove brand-new revenue by establishing relationships with new partners and clients.• Managed a client list and worked closely with PR and media agencies, building and maintaining strong relationships in the industry.• Created high-quality presentations that brought each pitch to life during the sales process, and flawless post-campaign reports.• Worked with the Commercial Director to ensure client briefs are exceeded, and the Editorial Director to ensure ALL executions reflect overall content / editorial standards and strategy.Key Achievements• Achieved 86% YOY growth in the first year and 46% YOY in the second year. • Increased new customers by 78% while overachieving sponsorship targets yearly.• Delivered 108% event target for the Prestigious Construction Week Qatar Awards Gala Dinner in 2013 and 120% target in 2014.

Yell, also known as Yell UK, is the UK subsidiary of the global media organization, Hibu. Operating in the online marketing space, as of June 2015, Yell has created over 54,000 websites and managed 20,000 PPC campaigns for customers in the UK. Yell has been publishing yellow pages since 1966, originally as a portion of General Post Office, and launched its Yell.com website in 1996.• Sold innovative Media Solutions to businesses, helping them to grow and transact with their customer base and showcase their products and services. Solutions included the use of Websites, Google SMS Campaigns, Videos, Banner Advertising, Social Media, Digital and Print Advertising channels.• Maximised revenue streams by managing & growing the existing customer base.• Managed acquisition of new customers to generate additional revenue streams.• Secured and grew the business relationship with existing customers by putting them first, regularly updating them on the performance of their programs, and making sure the program performs to their expectations.• Consistently achieved quarterly and annual sales, quality, and customer satisfaction targets.Key Achievements• Consistent recipient of the yearly “Full Portfolio & Over Achiever” award.• Member of the Top Field Sales Team in Scottish / N.Ireland Region.• One of the highest performers for New Business Acquisition within the company, came third (3rd) out of over 650 Consultants in a National Incentive in England, Scotland & N.Ireland (Oct-Dec 2012) and consistently ranked in the Top 10 performers nationally.

A privately owned fitness club chain with hundreds of health clubs gyms and millions of members across the US and Canada. Established in Southern California in 1984, LA Fitness continues to seek innovative ways to enhance the wellbeing of its members.Membership Manager, responsible for securing revenue from existing memberships of the club, growing the revenue from new member acquisitions, and reducing membership cancellations. • Ensured the achievement of monthly new membership acquisition targets.• Secured new corporate memberships to assist in achieving revenue stream targets.• Secured in-house & outreach new lead generation.• Ran monthly promotions & marketing strategies and increased brand awareness.• Managed the sales team & ensured that all targets were delivered every month.• Conducted performance reviews and provide coaching & development regularly.• Liaised with members about their experience and rolled out changes based on their feedback e.g. low-cost monthly events and weekly member’s emails improving member satisfaction.Key Achievements• Exceeded monthly and annual revenue targets.• Increased the total membership base by 21% (the club had 4750 members when I joined)• Reduced cancellations from 12% per month to 3% per month.• Developed and introduced successful initiatives and marketing & advertising strategies.