Social Media Manager
Current• Manage all global social accounts and some regional office accounts (scheduling posts, community engagement, growth & optimization).• Create social media content through Canva and post schedules across all platforms in alignment with brand priorities and goals.• Oversee community management and ensure all direct messages, comments, questions, and concerns are answered appropriately and in real-time.• Analyze social media results and offer detailed reporting and recommendations.• Supervise crisis and emergency communication through social media monitoring during distress (e.g. following the 2020 Artsakh War and September 2022 attacks in Armenia).• Maintain AGBU's social media schedule on Google Calendar, supporting brand identity while leveraging seasonal moments and appropriate trends.• Planned and executed social media vision by introducing the company to Sprout Social in order to drive brand discovery and engagement.• Took responsibility for social media posting and scheduling temporarily on AGBU's Western Region page.Quantifiable Achievements: • Increased engagement by double digits each year for two years on AGBU's main Facebook (@AGBU) and Instagram (@agbuglobal) pages.• Expanded organic fan/follower growth by nearly 20% on Instagram.• Instituted Sprout Social upon starting role for reporting structure for social media results.Social Media Accounts:Instagram - https://www.instagram.com/agbuglobal/Twitter - https://twitter.com/agbuFacebook - https://www.facebook.com/agbu.orgWebsite - https://agbu.org/
