Global investment marketing:• Led marketing content creation for mutual funds/ETFs sold internationally, working cross-functionally with product managers, designers, data analysts, compliance and sales people to create pitchbooks, webpages, brochures, social media and video.

Commentary and thought leadership: • Led a team of writers producing investment commentary and thought leadership. • Wrote global market & economic overviews and fund commentaries.• Provided Series 24 licensed principal (compliance) review of marketing communications.

Main achievements: improved staff retention, increased productivity and led digital transformation:> Reduced staff turnover from 38% to 7% within 1 year of taking leadership role through increased focus on training and establishing clear career paths.> Increased translation output by 14% in one year with 16% fewer staff members through strategic hiring, reduced staff turnover and process improvements.> Led the content strategy in the digital transformation of the CIS Financial Advisory practice’s landing and underlying web pages; web page views increased 96% and unique visitors rose 44% in the month following launch. Main Duties:Led (through 3 managers) a multinational team of 20+ writers, editors, translators and document formatters.• Advised executives and colleagues around the firm on messaging and clarity in content.• Created or advised on marketing content (thought leadership, website, print, emails, social media) and research reports, ensuring consistency in brand, quality, style and tone of voice.

> Improved report production time: Launched a database/production platform that had been stuck in beta testing for two years prior to my involvement by translating user needs into clear guidance for software designers.Main duties: Led editorial team partnering with equity, fixed income and macroeconomic analysts to produce engaging financial market research reports.