FarmIQ, a FernMark licensed farm management ag-tech product, aims to enhance efficiency and profitability for farming businesses.As part of my responsibilities:I led a team of seven direct reports, including three Marketing Specialists and four Account Managers.Crafted and executed the strategic marketing plan.Owned the brand positioning and identity for FarmIQ and FARMAX.Developed brand strategy, messaging, and storytelling guidelines for effective customer communication.Utilised market insights to create a content strategy that engaged target audiences and drove demand.Established online channels to enhance the conversion of new prospects into the sales funnel.Managed logistics for an ag-industry event program in New Zealand.Engaged with the rural community across our social platforms.Planned and supported sales campaigns through email marketing.Continuously improved and optimised marketing efforts to achieve successful ROI and meet key metrics.

Matomo, an advanced open-source web analytics tool, safeguards data from third parties and is utilised by over 1 million websites.As part of my responsibilities: I led a team of two direct reports including a Digital Marketing Manager and a Social Media Executive.Crafted and executed the strategic marketing plan.Managed all marketing budgets, recruitment, and spending.Oversaw communication channels, including social media, Reddit, email, and blog.Focused on customer strategy, creating target customer personas, and defining unique selling points (USPs).Handled product marketing for new version launches, including content writing.

In this role, the key responsibilities centred around executing four significant digital content initiatives:Enhancing User Value on NZ Now Website: Conducting UX testing, designing a new home page, reviewing content copy and implementing new brand style guidelines.Website Re-platforming and Migration: Transferring all content from the ‘New Zealand Now’ website to a new content management system (Drupal 8).WorkTalk Website Overhaul: Completely rebuilding and refreshing the ‘WorkTalk’ website with a digital agency. This platform aims to enhance workplace communication for immigrants.Cybersecurity Risk Mitigation: I conducted a cyber security risk mitigation programme across five INZ websites.

Spotlight Reporting, a B2B SaaS software company within the Xero, MYOB and QuickBook app ecosystem. It has achieved remarkable success by being ranked in the Deloitte Fast 50/APAC Top 500 due to its impressive revenue growth.My multifaceted role played a crucial part in driving Spotlight Reporting’s growth from early stage start-up to SME including:Leading a team of two direct reports, including a Marketing Coordinator and a Graphic Designer.I was responsible for designing and executing the growth marketing strategy and plan.Senior leadership duties including managing KPI performance reporting to the executive team.Collaborated closely with sales leaders across various regions (NZ, AU, USA, and UK).I managed logistics and booth design for up to 60 Accounting industry events globally each year.Budgeting and performance reporting directly to the CEO and leadership team.Successfully planned, marketed, and delivered the inaugural Spotlight Reporting “Transform” 2-day conference at TePapa Museum Of New Zealand, attended by 120 global participants.Implemented and integrated HubSpot and Salesforce to provide an end-to-end view of the sales funnel.

Chartered Accountants ANZ has the distinction the largest accounting professional body in the southern hemisphere with 136,000 members. My responsibilities encompassed three key areas:Campaign Management: My team managed, research and orchestrated effective campaigns to members.Launch of the Accounting Technician College: We introduced the Accounting Technician College to the New Zealand market. This involved a comprehensive marketing campaign, new branding, lead generation efforts, and informative brochures.Successful Rebranding of the CA Lifelong Learning Program: As part of adding value to members, I successfully rebranded the CA Lifelong Learning program to deliver higher awareness of upcoming events.

Public Trust New Zealand is a Crown-owned organisation that has been assisting New Zealanders for over 150 years.As part of my responsibilities; I developed, researched, and implemented a customer segmentation model based on life stages.Applied this model to a customer base of 250,000 individuals.Constructed a value “proxy” using NZ Post survey data.Identified customers who were most likely to make additional product purchases.

Providing B2B customers customised solutions to meet their complex needs, incorporating pricing impact and analysis.