Stephen Couch Email & Phone Number

Toronto, ON, CA

Kingsey Falls, Québec, CA

St. Louis, MO, US

Ewing, New Jersey, US

• Role: Leader of the Category Management team responsible for value-added analysis and insights with clear recommendations and measurable goals for all C&D categories (Category, Competitor & Consumer/Shopper)..
• Expanded the team from one person to a highly skilled 3 person Category Management team with a clear framework to further increase value added insights
• Through strong internal relationships, increased the reliance on data driven analytics in the organization with proven results
• Lead an annual distribution drive that uncovers store-level gaps and size of opportunity available giving the sales organization the ability to focus on closing the biggest and most profitable opportunities - $500K/year
• Increased data insight usage across the organization through cross-team information and training sessions
• Designed a syndicated, flexible and easy to use reporting dashboard/system to monitor category performance, innovation growth and highlight market share issues early to allow the company to pivot quickly

Leverkusen, North Rhine-Westphalia, DE

• Manage trade related Marketing programs for key brands/drug channel
• Prepare brand trade strategies on an annual basis with marketing teams
• Execute all trade related programs for key brands
• Successfully manage brand fixed trade budgets
• Maintain strong lines of communication between the Sales and Marketing teams
• Prepare ad-hoc in-depth analysis for account related strategies leveraging various qualitative and quantitative sources

New York, NY, US

• Worked directly with Health and Wellness and Infant Teams to provide insights anddrive growth for their organizations with clear goals of client satisfaction
• Presented monthly category deep dive analyses to VP and Director levels outlining key growth opportunities
• Provided fully integrated analysis using several Nielsen, Walmart and external sources to drive comprehensive insights highlighting areas of opportunity
• Worked with key contacts to build and automate several syndicated reports
• Subject matter expert and mentor on team who provided product and insight training
• Supported key Nielsen internal initiatives sharing insights and thought leadership in the Nielsen retail organization

New York, NY, US

• Worked directly with CPG clients to provide consumer insights and drove growth for their organizations
• Provided integrated and high level analytics using several Nielsen products for all clients with clear goals of satisfaction
• Developed monthly reporting structure for key client stakeholders
• Acted as an insights leader and mentor within the Continuous Analytics team to provide product knowledge leadership
• Led client training on system use for Spectra and Consumer Insight Suite (CIS)

New York, NY, US

• Managed Consumer Panel Services (CPS) products for several CPG clients including specialist on-sites, internal analysts and a direct report
• Managed the successful renewal of several Spectra client contracts and also sold several key high level-high impact projects
• Exceeded all annual sales quotas each year with an annual portfolio of $3.5M
• Worked with other Nielsen Business Units to ensure projects were consistently delivered with strong insights for clients
• Liaised with the category management teams to provide value added and key insights into optimizing their product assortment as well as finding key areas for sales opportunity
• Led client based training on system use for Spectra and Consumer Insight Suite

New York, NY, US

• Successfully launched the Spectra product for a Tier 1 CPG client by providing valuable consumer insights as well as showing strong ROI in the service
• Prepared specialized consumer templates for brand planning and other marketing processes
• Initiated the development of a brand profile process for brand reviews
• Developed an automated consumer profile tool using Spectra data to ensure insights are easily understood by the marketing teams
• Supported the client sales team by providing key shopper insights to their customers
• Worked with the category management teams to provide value added and key insights to optimize their product assortment as well as find key areas for sales opportunity

Toronto, Ontario, CA

• Developed and prepared specialized market and location analysis of potential development sites in Ontario, Quebec and Eastern Canada to determine customer draw patterns, sales projections, market share and suitable.
• Provided sales projections, projected sales impacts, demographic reports, maps and project specific information for presentation to Senior Management and Real Estate Committee.
• Tracked changes to assess the impact of corporate decisions.
• Ensured a continuous exchange of information between Real Estate Managers, Business Analysts and Dealer Finance to facilitate the effective delivery of projects.
• Assisted in the development of methodologies for new business initiatives by creating, tracking and maintaining various databases which included site characteristics, store size, location and demographic information.
• Provided periodic reporting and analysis to various Canadian Tire business units to facilitate their core initiatives.

Toronto, Ontario, CA

Bachelor Of Applied Arts, Applied Geography

Municipal Planning Technician Diploma, Municipal/Urban Planning