Operations And Media Coordinator
A new and exciting challenge within my career, with a large part of this role undertaking media and marketing tasks, such as writing partnership proposals and media releases, along with working with our partners to maximise their brand exposure within our organisation. Through advertising in our e-magazine, through to activations at our Corporate events, Golf Day and Annual Sport Awards Night. A highlight during the 2021 COVID lockdown's was the complete review and redevelopment of the corporate brand, including a major re-design of all administration, athlete and coach uniform. Updated marketing material and partnership proposal documents, including implementing an annual Athlete Census. Most importantly however has been the review and redevelopment of the Academy's Sport Program Framework. A document that guides the content, operation and desired outcomes for the Academy's high performance junior sport, coach education and development programs.I also have a large portfolio of policy and procedural update and review, as well as producing documents and framework guidelines, and assisting in the planning of sport program budgets, however I definitely enjoy the challenge in pushing out regular media releases to the "old school" print media, and working with our partners through EDM's, digital marketing opportunities and brand activations. In the additional role as Head Coach of Basketball, I took the opportunity during the COVID lockdowns, to completely re-write a new-look Basketball program. This included a technical guide, program framework and then matching the KPI's to a State and National level performance program, which is now being implemented within the Academy environment. Still in its infancy, the skill level of this program will continue to grow and develop.