Stephen Daly Email & Phone Number

Amsterdam, Nl

Amsterdam, Nl

We’re Body&Fit, and we supply sports, lifestyle and fitness performance products all over the world. Founded in the Netherlands, we’ve been in the sports nutrition, supplement and dietary product business since 1995 and are now a proud market leader in fitness nutrition. We’re part of the world’s largest sports nutrition family, Glanbia Performance Nutrition (GPN), also bringing you brands like Optimum Nutrition, Amazing Grass and SlimFast. My role as Chief Commercial Officer covers responsibility for all existing digital business and global expansion.

Amsterdam, North Holland, Nl

My role is to oversee online sales, envisioning and implementing a powerful brand image to attract new interest, for the business across 25 European markets. Recruiting, developing, and managing a high-performing team of 32, systems, processes, and numerous projects, I focus on online sales improvements, the acceleration of brand positioning, and awareness. With overall P&L responsibility, I present progress reports and financial metrics. Leading the organisation in the design and development of online sales strategy, I create and deliver brand and reputation building materials. In addition to sourcing products globally, I plan merchandising, define pricing, prepare content, and photography. Establishing and boosting digital campaigns, I secure leading sales results through delivery of new content strategies, SEA/SEO.Here are some highlights of my key achievements:● Created a more responsive and market-driven organisation, presided over a new platform project, managed change; resulted in 700% increase in business over 5 years, improved profitability from 5% to 22%.● Drove company to high profitability through efficient restructuring of Ecommerce platforms, people, and processes; delivered an Ecommerce EBIT of 22%, consistently attained KPIs.● Formed strong alliances with retail and local market colleagues to steer the omni channel strategy.● Overhauled and delivered tommy.com next generation website.● Grew team from 4 to 30 members; improved productivity while reducing operational costs.

Amsterdam, North Holland, Nl

London, Gb

As the Head of Ecommerce Trading, I developed Ecommerce strategy, provided oversight across P&L and budgeting, including website sales of £100M, markdown, and profitability. Driving website operations and sales strategies, I managed online sales promotions. Devising business and marketing plans, I established marketing objectives. I detailed and conveyed aggressive marketing through digital channels including PPC, SEO, SEM, social media, and email. Positively embracing and promoting change, I ensured the consistent delivery of performance and business strategy. Directing a buying team responsible for a £20M turnover, I oversaw staffing and strategic directives. Additionally, I managed online concession business.Here are some highlights of my key achievements:● Triggered 32% increase in annual company revenue, 2011.● Played integral role in establishing company as a multi-channel retailer.● Successfully delivered new multi-channel initiatives, achieved extraordinary market share and revenue results leading to 15% increase in incremental business, through the UK’s largest click and collect roll out.● Created and integrated new website functionality; increased conversion by 20%.● Aligned core business, revenue, and growth goals to enhance ROI; improved marketing spend efficiency from 4.1% of sales to 3.2%.● Spearheaded the launch of online brands; surpassed expectations to build a £20M business in 12 months.

Directing a creative and focused team, I steered achievement while managing an annual turnover exceeding £180M. As the head of department, I oversaw visual merchandising, confirming adherence to all company standards. Arranging interesting product presentation and promotional activities, I reviewed and amended visual plans. At all times, I confirmed the accurate articulation of business merchandising strategy, targets, and goals. Training, coaching, and supporting personnel in their daily duties, I identified and responded to staff training needs. Continually offering business support, I set KPI’s and SLA’s, also monitoring achievements and formulating action plans to manage underperformance. Here are some highlights of my key achievements:● Increased sales growth by 65% over 4 years. Expanded business growth across 15 global markets; delivered 10% of total sales, with a £30M turnover.● Set goals, including sales, markdown, and margin plans by category, online, in the UK, and across international borders.● Established strong and mutually beneficial relationships with Logistics and Merchandising Director; effectively controlled stock movements to maximise sales.● Initiated a website; led to a 20% increase in new business after 12 months.● Originated a Branch Merchandising team, grew team from 2 to 6 members, and total team from 8 to 26.● Directed the successful implementation of new merchandising and warehousing systems; increased the availability and transparency of information to enable effective business decision making.

London, Gb

Master'S Degree, Electronic Engineering

Bachelor Of Engineering (Beng), Electronic Engineering