Stephen Danckert Email & Phone Number

Brisbane, Qld, Au

Driving digital strategy and initiatives to enhance user engagement and optimise online performance to meet growth objectives. This includes developing seamless websites, implementing effective marketing automation, creating impactful campaigns, and focusing on intuitive and integrated experiences from the first touchpoint to onboarding.

Leading full funnel marketing strategy to achieve organisational objectives and growth targets in the disability sector (NDIS). Overseeing national operations for brand, local area marketing, paid/owned/earned media, and events.

Developing digital strategy and overseeing all digital marketing operations. Includes website development and optimisation, SEO, PPC, UX, marketing automation, systems integrations, reporting and analytics.

Driving lead generation, lead nurture, and CX improvements for the business.• Drive planning and strategy to meet lead gen targets and sales targets.• Define and implement lead nurture framework. • Lead integrated paid digital marketing campaigns.• Report and liaise with senior management for continued alignment. • Managing media and development agencies.• Analyse and review performance to optimise marketing mix.• Review and refine UX and SEO across multiple… Show more Driving lead generation, lead nurture, and CX improvements for the business.• Drive planning and strategy to meet lead gen targets and sales targets.• Define and implement lead nurture framework. • Lead integrated paid digital marketing campaigns.• Report and liaise with senior management for continued alignment. • Managing media and development agencies.• Analyse and review performance to optimise marketing mix.• Review and refine UX and SEO across multiple websites.• Develop and execute testing and optimisation framework.• Manage database communication strategy. Show less

Driving online strategies and targeted campaigns across Virgin Australia owned assets.• Define team roadmap for revenue growth and customer experience. • Lead adoption of new marketing platforms. • Test and analyse digital initiatives to increase performance.• Manage customer comms strategy (commercial and service-based) for Virgin Australia. • Define and manage optimisation and personalisation strategy and framework.• Develop online reporting framework for all… Show more Driving online strategies and targeted campaigns across Virgin Australia owned assets.• Define team roadmap for revenue growth and customer experience. • Lead adoption of new marketing platforms. • Test and analyse digital initiatives to increase performance.• Manage customer comms strategy (commercial and service-based) for Virgin Australia. • Define and manage optimisation and personalisation strategy and framework.• Develop online reporting framework for all owned assets.• Manage and optimise targeted content strategy across online platforms.• Drive segmentation strategy.• Partnership and cross-promotion of Velocity Frequent Flyer program and services. Show less

Brisbane, Australia

I led a team responsible for optimising and personalising customer experiences to maximise lifetime value. This includes delivering best practice omni-channel experiences and campaigns. We are a data-driven team and work on a principle of test, learn, repeat to ensure everything we put in market is optimised.• Lead all direct customer communications for an active database of over 720,000.• Ownership of the entire customer lifecycle funnel across multiple brands.• Led adoption of… Show more I led a team responsible for optimising and personalising customer experiences to maximise lifetime value. This includes delivering best practice omni-channel experiences and campaigns. We are a data-driven team and work on a principle of test, learn, repeat to ensure everything we put in market is optimised.• Lead all direct customer communications for an active database of over 720,000.• Ownership of the entire customer lifecycle funnel across multiple brands.• Led adoption of Adobe Campaign from previous campaign platforms.• Manage omni-channel campaigns for both online and retail environments.• Develop integrated campaigns across all earned, owned and paid media.• Automation of campaigns and processes wherever possible.• Database segmentation and driving internal adoption.• Work with data analysts for strategic insights, e.g. churn modelling.• Real-time campaigning, e.g. Sunday migration of Saturday race punters.• Manage a multi-million-dollar budget and deliver accurate forecasting. Show less

Brisbane, Australia

In the CRM & Customer Analytics team, I managed end-to-end customer communications for our wagering business.• Multi-channels comms, including email, Push, SMS, DM, website, and social media.• Campaign coordination, analysis and reporting.• Create lifecycle campaigns, from acquisition to retention and loyalty.• Brand management.• HTML coding and template development.• Automation of campaigns.• Developing personalised customer communications.• Work directly with… Show more In the CRM & Customer Analytics team, I managed end-to-end customer communications for our wagering business.• Multi-channels comms, including email, Push, SMS, DM, website, and social media.• Campaign coordination, analysis and reporting.• Create lifecycle campaigns, from acquisition to retention and loyalty.• Brand management.• HTML coding and template development.• Automation of campaigns.• Developing personalised customer communications.• Work directly with Executive, Marketing, Creative, Development and Legal teams. Show less

915 Ipswich Road, Moorooka Qld 4105

I ran a team managing all marketing and communications for this Queensland-based NFP. My team led initiatives to ensure Deaf Connect was the country’s peak body serving the needs of the deaf community.• Managed corporate image and brand integrity.• Led all marketing strategies, messages and tools.• Established internal and external marketing policies and procedures.• Delivered key events for government, media and industry.• Developed a plethora of publications including the… Show more I ran a team managing all marketing and communications for this Queensland-based NFP. My team led initiatives to ensure Deaf Connect was the country’s peak body serving the needs of the deaf community.• Managed corporate image and brand integrity.• Led all marketing strategies, messages and tools.• Established internal and external marketing policies and procedures.• Delivered key events for government, media and industry.• Developed a plethora of publications including the Annual Report.• Tendered, and won, national and state submissions for funding.• Developed significant state and local media relations. Show less

Brisbane

I managed a portfolio of projects, including the Australian Government's market-based instruments project and the Queensland Indigenous Land & Sea Ranger program.• Advised senior management on media, marketing and public relations.• Developed ministerial briefs, speeches and parliamentary questions.• Produced, edited, proofed marketing and media collateral.• Managed media strategy.• Developed multimedia marketing content.

I coordinated the completion and delivery to Cabinet of the flagship document ‘The Queensland Biodiversity Strategy’.• Managed workload and timeframes of project team.• Developed associated web content.• Provided work-in-progress updates to Director and General Manager.• Developed communications plan and community engagement strategy.

I joined the submissions team for the tender of a $30M civil engineering job. Our tender was successful among a dozen competing companies.• Manage proposal creative, editing and proofing.• Liaising with proposed project team regarding technical requirements.• Technical writing to meet client Early Contractor Involvement objectives.

Working in a team of four, my primary purpose was to organise, coordinate and participate in UQ’s face-to-face recruitment activities in Queensland and interstate and manage the communications plan.• Managing and authoring content for relevant UQ websites and publications. • Oral presentations to groups of up to 500 people.• Coordinating, producing and distributing newsletters to target markets.• Proofing and editing content for publications, websites and corporate… Show more Working in a team of four, my primary purpose was to organise, coordinate and participate in UQ’s face-to-face recruitment activities in Queensland and interstate and manage the communications plan.• Managing and authoring content for relevant UQ websites and publications. • Oral presentations to groups of up to 500 people.• Coordinating, producing and distributing newsletters to target markets.• Proofing and editing content for publications, websites and corporate communications.• Maintaining detailed databases of target markets and recruitment events.• Organising, coordinating and delivering visits to schools and campus tours.• Supervising careers markets, regional showcases, and tertiary education events of up to 19 000 people.• Training and managing our team of student ambassadors. Show less

As PR, Media and Sponsorship Officer I was an integral member of the UQ Sport Marketing Team with responsibility for gaining maximum exposure for organisational news and events.• Online content management and website analytics• Media liaison• Search engine optimisation• Media monitoring/evaluation• Graphic design• Creating a company Style Guide.

Gold Coast, Queensland, Australia

I was entrusted with ensuring clear and effective communication between the club and its key markets. This included accountability for accurate and appealing marketing messages, maintaining relations with business affiliates and creating, developing, and delivering key communication tools.Reporting directly to the Operations Manager, I had direct control of the internal bi-monthly magazine for our membership base of 40 000. My role included developing and implementing internal and… Show more I was entrusted with ensuring clear and effective communication between the club and its key markets. This included accountability for accurate and appealing marketing messages, maintaining relations with business affiliates and creating, developing, and delivering key communication tools.Reporting directly to the Operations Manager, I had direct control of the internal bi-monthly magazine for our membership base of 40 000. My role included developing and implementing internal and external communication strategies. • internal communications• design elements• tender submissions • 1800-on-hold message system• sponsorship packages • customer feedback forum. Show less