We look for companies that have significant competitive advantages in their industries, which are sustainable for the foreseeable future. The source of such advantages could be something as direct as a government license or patent; or something less apparent such as a name brand, a uniquely low cost structure resulting from high market share, extensive distribution channels, advanced and proprietary technologies and processes or a unique source of natural resources.We prefer to invest in enterprises that have substantial opportunities to reinvest cash flow or deploy incremental capital in high-return projects.All investment takes place in a global economic environment. Whilst we never lose sight of a client's individual financial requirements and risk tolerance, we believe a global perspective is crucial to maximize investment opportunities. The correct assessment of the relative merits of world stock markets and currencies will often have a greater impact on portfolio performance than sector weightings or individual stocks.Asiri finance group is genuinely independent. We are not stockbrokers. We have no in-house products or unit trusts. We believe that this ensures the best possible advice for clients without any potential conflict of interest.