Stephen Diorio

Stephen Diorio Email and Phone Number

Executive Vice President Growth Strategy @ Horizon Media Business
Westport, CT, US
About Stephen Diorio

I’m an established authority in go-to-market strategy, commercial transformation, integrated sales and marketing programs, and revenue operations with over 30 years of experience helping CEOs, Boards, CMOs, CRO’s and CFOs create new growth and enterprise value by improving their return on growth assets (data, technology, content, and people) and reallocating marketing and sales resources to strategies that grow profits and firm value. As SVP of Growth Strategy at Green Thread, and the Executive Director of its research subsidiary the Revenue Enablement Institute, I lead a world class faculty of experts to arm a new generation of growth leaders with the consulting, education, tools, and capabilities they will need to accelerate revenue growth and adapt to the new market environment. Our faculty of academics and experts are actively working with owners, CEOs, and their growth leaders to help them transform sales, marketing, and service system into high performing growth teams.Over the last three decades, I have helped the CEOs, Boards, CMOs and CFOs of over 100 leading brands create new growth and enterprise value by improving their return on growth investments and reallocating marketing and sales resources to strategies that grow profits and firm value, these include: Armstrong, American Express, CBS, DuPont, IBM, Janus, Morgan Stanley, PwC, Ricoh, SunTrust Bank, Staples, UPS, and US Bank.My work with the Forbes Marketing Accountability Initiative the Marketing Accountability Standards Board allows me to help Business Owners, CEOs, CFOs and CMOs to communicate, quantify and improve the contribution of marketing to enterprise value, and unlock the profit growth potential and untapped equity value in their businesses.I have published research and books that connect growth investment to firm value including: “Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley)", “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)”, “Marketing Accountability: A CEO Blueprint for Driving Enterprise Value By Maximizing the Effectiveness of Marketing Investments, Strategies and Actions (Forbes)”.

Stephen Diorio's Current Company Details
Horizon Media Business

Horizon Media Business

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Executive Vice President Growth Strategy
Westport, CT, US
Website:
horizonmedia.com
Employees:
3183
Stephen Diorio Work Experience Details
  • Horizon Media Business
    Executive Vice President Growth Strategy
    Horizon Media Business
    Westport, Ct, Us
  • Green Thread
    Executive Vice President Growth Strategy
    Green Thread Nov 2022 - Present
    New York, Ny, Us
    Green Thread is the B2B Practice within Horizon Media, the world’s largest independent media agency. Our world class team and faculty of experts develop and execute data-driven growth strategies that drive measurable revenue outcomes at every stage of the B2B revenue cycle – from awareness and demand generation to value selling and through expansion.Our breadth of capabilities include subject matter expertise and execution capabilities that span all aspects of the modern B2B marketing mix – including paid, earned, and owned channels as well as the content, data and technology infrastructure that supports them. In my capacity, I lead the development of data-driven growth strategies that allow our clients to effectively execute -- Account Based Marketing programs that scale across paid, earned and owned selling channels, including sales and success -- Connected Content strategies that inform every marketing, sales and service channel -- Revenue Operations strategies that connect the dots across the commercial systems, operations and processes to accelerate growth
  • The Revenue Enablement Institute
    Managing Director
    The Revenue Enablement Institute Jan 2020 - Present
    Westport, Ct, Us
    The Revenue Enablement Institute is a team of leading academics, experts and executive practitioners to educate and arm a new generation of growth leaders with the state-of-the-art management tools, skills, capabilities. and practices they will need to accelerate revenue growth and adapt to the new buying reality. Our world class faculty works with leading practitioners develop research, education, and management tools to help a new generation of growth leaders transform sales, marketing and services to enable revenue growth across the enterprise. The Revenue Enablement Institute is a wholly owned subsidiary of Green Thread, the B2B Practice of Horizon Media.
  • The Wharton School
    Senior Fellow Ai At Wharton
    The Wharton School Nov 2019 - Present
    Philadelphia, Pa, Us
    Senior Fellow at the AI at Wharton Customer Initiative which partners the worlds leading academics and experts in AI with leading brands to solve their biggest growth challenges using data science, advanced analytics, Machine Learning, Generative AI and Large Language Models.
  • Slate Point Partners
    Board Advisor
    Slate Point Partners Feb 2024 - Present
    Board Advisor to Slate Point Partners, creator of the proprietary Revenue Operations Benchmark Assessment, an industry standard benchmark that helps leaderships teams, owners, boards and investors to find, value, quantify and unlock the latent growth potential in the business.
  • Masb - Marketing Accountability Standards Board
    Research Fellow
    Masb - Marketing Accountability Standards Board Nov 2018 - Present
    New York, Us
    The Marketing Accountability Standards Board is a standards setting body made up of the leading marketers, practitioners and experts dedicated to communicating, quantifying and growing the financial contribution of marketing investment to business value and growth.
  • Forbes
    Director Forbes Marketing Accountability Initiative
    Forbes Oct 2017 - Jan 2024
    Jersey City, Nj, Us
    I led the Forbes Marketing Accountability Initiative. We help Boards, Investors, CEOs and CFOs understand, quantify, and grow the contribution of growth assets to firm value and financial performance. Through our research and forums we help arm business leaders in Finance, Marketing and Analytics with practical tools, models and business practices for communicating, measuring and growing the contribution of long term growth investment to the business.
  • Profitable Channels
    Partner
    Profitable Channels Jan 2004 - Jan 2020
    Westport, Connecticut, Us
    Profitable Channels helps the CEOs, CFOs and CMOs of leading brands to grow profits and firm value by generating greater returns on their long-term growth investments in marketing, sales, analytics and digital technology assets.Unlike other consultants, agencies, and solution providers, we focus on communicating, quantifying and maximizing the contribution of marketing strategies, investments and actions to enterprise value and firm financial performance.Together with our partners we helped over 100 leading brands – including: Armstrong, American Express, CBS, DuPont, IBM, Janus Funds, Morgan Stanley, Ricoh, SunTrust Bank, Staples, UPS, and US Bank – to grow the financial contribution of their long term investments and execute growth strategies that measurably grow profits, brands and firm value.-- We partner with the Forbes Marketing Accountability Initiative and manage a council of leading marketing executives as part of the Forbes CMO practice to help CEOs, Boards and CMOs create new growth and enterprise value by leveraging advanced marketing practices and digital technology.-- We work with best of breed partners to measure and grow the financial contribution and value of their long term growth investments in brand, sponsorship, data, analytics and technology assets.
  • Trident Capital
    Executive In Residence
    Trident Capital Jan 2003 - 2004
    Palo Alto, California, Us
    Directed and supported investment in advanced sales and marketing services and sales enablement.
  • Imt Strategies
    Founder
    Imt Strategies Sep 1998 - Jan 2002
    Research, analysis, and consulting on how technology is transforming sales and marketing strategy. Coverage included CRM, e-mail marketing, database marketing, electronic commerce, telechannels and sales process automation.
  • Marketbridge
    Partner
    Marketbridge 1992 - 1998
    Bethesda, Maryland, Us
    Established a premier go-to-market strategy practice and grew it into an Inc 500 consultancy.
  • Citicorp Pos
    Analyst
    Citicorp Pos 1989 - 1992
    Strategic planning for leading edge database marketing company and the worlds largest consumer behavior database (at the time)
  • General Electric
    Manufacturing & Marketing
    General Electric 1982 - 1989
    Boston, Ma, Us
    Corporate marketing strategy consulting and strategic sales to IBM, AT&T, and Digital Equipment

Stephen Diorio Skills

Marketing Strategy Strategy Multi Channel Marketing Sales Operations Crm Strategic Partnerships Sales Enablement Marketing Management Digital Marketing Selling Strategic Planning E Commerce Thought Leadership Leadership Marketing Management Email Marketing Digital Strategy Demand Generation Competitive Analysis Marketing Automation Channel Analytics Start Ups Business Development Lead Generation Online Marketing Saas Program Management Segmentation B2b Salesforce.com Mobile Marketing Brand Development Customer Relationship Management Enterprise Software B2b Marketing Sales Product Marketing Integrated Marketing Database Marketing Product Management Cloud Computing Business Alliances Content Strategy Executive Management Customer Acquisition Direct Marketing Relationship Marketing Go To Market Strategy

Stephen Diorio Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    Marketing And Finance
  • The Wharton School
    The Wharton School
    Machine Learning And Big Data
  • Bucknell University
    Bucknell University
    Mechanical Engineering

Frequently Asked Questions about Stephen Diorio

What company does Stephen Diorio work for?

Stephen Diorio works for Horizon Media Business

What is Stephen Diorio's role at the current company?

Stephen Diorio's current role is Executive Vice President Growth Strategy.

What is Stephen Diorio's email address?

Stephen Diorio's email address is sd****@****els.com

What is Stephen Diorio's direct phone number?

Stephen Diorio's direct phone number is +120391*****

What schools did Stephen Diorio attend?

Stephen Diorio attended The University Of Chicago Booth School Of Business, The Wharton School, Bucknell University.

What skills is Stephen Diorio known for?

Stephen Diorio has skills like Marketing Strategy, Strategy, Multi Channel Marketing, Sales Operations, Crm, Strategic Partnerships, Sales Enablement, Marketing, Management, Digital Marketing, Selling, Strategic Planning.

Who are Stephen Diorio's colleagues?

Stephen Diorio's colleagues are Johnny Rotten, Jamie Leder, Leroy Harris, Marija Paunovic-Erdeljan, Deb Goodman, Albert Hu, Noah Preschel.

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