Senior Manager Ecommerce
Wilmslow, England, United Kingdom
Saks Medical & Cosmetics Ltd is an eCommerce company specialising in Hair Loss solutions and products. The business has exclusive UK distribution agreements to represent, manage and retail world leading hair loss treatments such as Low-Level Laser Therapy by HairMax, the Supplement Brand HelpHair and Cosmetic Solutions such as Toppik and DermMatch.The objective is to implement multi-channel retail and build an efficient operational infrastructure to maximize on customer care. A digital marketing strategy is employed to build visibility and brand awareness while maximizing operational profitability through cross selling complimentary therapies and solutions.Main Achievements:* Implemented omni channel software Brightpearl for retail management of the different brands and developed effective internal IT and operation procedures to support.* Specified, designed and implemented retail websites to support the brands using a combination of Magento and Shopify platforms.* Developed marketing strategies supporting the brands through Paid Search, Paid Social, Social Media, Digital PR, Email Marketing and Content Marketing. This was combined with Offline Marketing solutions such as Direct Mail, Print Publications and Trade shows.* Grew visibility of the brands on Amazon and eBay through Brand Registry, Sponsored Product Advertising and Organic SEO keyword optimisation.* Recruited and trained new staff members through the apprenticeship programme providing regular appraisals and reviews and instilling a philosophy of continuous improvement to ensure career development.* Provided business insight based on the measurement of data while identifying trends, opportunities, and threats.