Vp Corporate Strategy & Innovation
VFC is an $11 billion, global apparel and footwear company with 20+ brands including Vans, The North Face, Timberland, Wrangler, Lee and Kipling. Built and led 4 functions designed to profitably grow the brands : Strategy, Consumer & Shopper Insight, Demand Creation Marketing, and Transformational Innovation. Recruited a diverse team of 20+ professionals at the center, 20+ insight specialists in the field and the Cognitive Science Lab. Member of the VF Operating Committee; reported to CEO Eric Wiseman.