Grew net revenue from $15k monthly to $150k monthly in less than 18 months.

- Worked with clients in various industries worldwide to drive user & usage growth across the AAARRR funnel.- Worked with an edtech startup to reduce the average cost per lead by 35% by optimizing existing digital marketing campaigns and testing new digital marketing channels.- Worked with a fintech startup to achieve a 30% increase in total active users by optimizing the user journey to drive higher micro conversions at each step of the funnel.- Worked with a neo-bank to reduce customer acquisition cost by ~50% by improving the new user experience after quantitative and qualitative research. - Worked with ecommerce companies globally to drive increased revenue by optimizing conversion rates.- Ran several successful growth experiments to increase revenue for various clients.

• Increased download to sign-up rate by ~30% by identifying friction in the onboarding process and fixing them.• Increased % active users by ~50% by optimizing setup flow and getting users to Aha! moment in their first session.• Reduced cost per acquisition by 25% by optimizing targeting and creating new campaigns in Google & Facebook Ads.• Improved retention by conducting extensive user research (surveys, interviews and usability tests) to find causes of customer dissatisfaction and fixing them.• Improved CSAT score by 20% by improving tone of communication with customers and optimizing inefficiencies in process flow.• Led the product, marketing, customer success and account management teams.

Provided conversion optimization consulting services to clients worldwide.

• Led user acquisition efforts for the bank using paid digital channels (Google, Facebook & Twitter Ads), social media marketing and SEO.• Reduced cost per acquisition by ~50% by improving customer onboarding in-app.• Improved retention by conducting quantitative and qualitative analysis and recommending solutions to management.• Drove increased social media engagement and virality through highly engaging content and campaigns.• Increased website to app download conversion rate by 100% by implementing UX changes to the website.

•Responsible for $2 million+ annual digital marketing budget.• Responsible for planning, developing, implementing and managing the overall digital marketing strategy for all companies in the Konga Group - Konga.com, Konga Travel, Kxpress Logistics and Konga Pay.• I managed and oversaw all digital marketing channels - Paid Advertising, Organic Search, Social Media, Email & Retention Marketing and Conversion Rate Optimization to ensure the company's targets are met and surpassed.• Responsible for managing, guiding and training team members.

Increased revenue from organic search for Konga.com by over 100% from ~$2 million to ~$7 million yearlyI managed & oversaw Search Engine Optimization across all companies in the Group - Konga Online Shopping, Konga Travel, Konga Pay & K-Xpress to ensure traffic and revenue growth targets were met and surpassed.Increased non branded organic traffic for Konga.com by over 100% month on month. Singlehandedly made organic search the best performing channel for traffic and revenue on Konga.com

• Increased organic search traffic by ~43% in 5 months of resumption and hence increased organic search revenue by 32% monthly.• Increased paid search traffic by ~33% while budget remained constant by creating new campaigns with high buying intent low cpc keywords resulting in a ~20% increase in Paid Search Revenue.• Achieved a 400% increase in clicks and impressions for Google Display Ads at the same budget and conversion rate resulting in a ~100% increase in Google Display Ad revenues.• Increased ROI from Google Search, Display & Video Ads from 250% to 700%• Increased total orders by 224%• Surpassed all set KPIs by over 200%• Singlehandedly handled the Technical SEO issues during the migration of Konga.com to a new responsive website with 0% loss in search traffic, traffic increased by 10% immediately after the migration due to SEO fixes I implemented.

• Managed search engine optimization of product and category pages to drive customer acquisition through Google & Bing organic search.

Acted as a liaison between Google and Ahmadu Bello University to organize events to train students on Google products and services. Led a team which mapped the entire university campus using Google Mapmaker and began the introduction of the university to Google apps.