Stephen Eldridge Email & Phone Number

Chicago, Il

• Manage the Rush University Medical Center Find a Doctor site, maintaining up-to-date data for a network of more than a thousand providers, managing a network of internal stakeholders and sources of truth.• Manage projects related to the Find a Doctor tool, including integration with transparency data, the addition of open scheduling functionality, and a complete relaunch of the tool to apply a new system-oriented approach.• Manage relationships with Rush University Medical Center's SEO and SEM vendors, contributing to SEO and SEM strategy and tactics.• Manage Rush's web analytics in conjunction with Rush's web analytics vendor.• Perform miscellaneous writing and editing for the web and print collateral as necessary.

Highland Park, Il

Managed a team of full-time writers for a daily automotive web publication. Reviewed all site content for quality of writing, editorial tone, and optimization for search and marketing, using a custom CMS. Planned the editorial direction of the publication, and helped guide the business strategy for the magazine.• Successfully grew traffic and drove down bounce rates, particularly for key organic search traffic, which consistently rose over the course of my leadership of the site.• Increased reader interaction in social media and email marketing, launching a successful email newsletter that beat industry averages for clicks.• Worked closely with design and development teams on a site-wide redesign, improving end-user experience and adding intuitive navigation.• Used Google Analytics to track site content and employee performance and to adjust content strategy, including creating and sharing custom dashboards, shortcuts, segments, and reports.

Greater Chicago Area

Planned, edited, wrote, and published site content for TeachHUB.com. Planned a comprehensive library of lesson plans for K-12 education that aligned with Common Core State Standards. Planned and edited content for TeachHUB.com electronic magazine.• Launched the award-winning TeachHUB.com magazine, writing and editing engaging consumer content, including film, book, and gadget reviews and articles on educational topics.• Planned content for TeachHUB.com based on keyword research, news, and calendar year events. Edited incoming content from writers and bloggers. Wrote content as needed. Curated content from syndicates.• Worked with social media, video, art, and web development teams to plan site features, design, and functionality.• Led the Lesson Plan Library project. Planned content for a comprehensive library of K-12 lesson plans with an accompanying Interactive Whiteboard Activity library. Planning included full coverage of Common Core State Standards for math and ELA and curricula for social studies and science.

Led editorial teams on a variety of projects, successfully meeting tight deadlines within tight budgets. Coordinated production and organization of project assets. Supervised freelance writers and in-house editors by assigning tasks, monitoring budgets, establishing timelines, and managing performance.

Teacher Edition editor, working on Grades 6-12 of Texas, California, Florida, and National editions of 2010 Literature program. Lead editor for Grades 6 and 10 Texas, responsible for meeting Texas state standards, supervising freelance writers, and content edits. Also worked with the Digital Path team to edit content for the web.