• Monitored daily, as part of reputation management practices, for a late stage breast cancer drug, including the launch of the drug• Maintained crisis management databases and responded to crisis situations with detailed situational analysis and reaction reports for clients within the healthcare industry• Researched and analyzed agricultural feed market to assist team in preparation for the launch of a new product within the category• Created media lists and pitched to nationwide broadcast, print and online outlets for multiple clients within the healthcare and consumer industries

• Created in depth target analysis using psychographics data from MRI and Simmons databases for intern new business pitch in jewelry industry presented to upper management• Built media plan using target’s psychographics and media preferences and determined priority DMA’s using category development indices and media costs• Monitored social media activity for clients, creating sentiment and trends analysis

• Developed weekly social media report for a client that provided detailed analysis of online presence • Researched the consumer and social media landscape of hybrid car industry as part of a new business proposal presented with intern team to senior management and account directors• Created competitive landscape analysis and research for use internally with new business and growth initiatives• Created, branded and presented new and unique ice cream flavor to entire office as part of an intern competition for The Children's Place

• Organized and prepared slide decks for new business proposals • Developed nationwide media list and sent out press release for client• Collaborated with the Urban League of Kansas City in order to develop new fundraising opportunities