Stephen Masterson Email & Phone Number

Farmington, Ct, Us

Norwood, Ma, Us

Manage experience strategy for healthcare and brand experience/event teams. Healthcare focuses on patient and healthcare providers engaging with pharmaceutical Patient Support Programs. Experience and events include a focus on B2B software and financial services. Work includes brand experience design from understanding audiences and journeys, to identifying opportunities, framing, creation, and measurement.

Providence, Rhode Island, Us

VP-level role, managing brand marketing strategy and activation at enterprise and line-of-business levels; including mass media, ad hoc activations, digital and physical customer experience. Managed, briefed, and collaborated with agency partners, internal creative teams, department heads and SVPs. Acted as cross-organization brand subject matter expert and thought leader.• Managed strategy and planning for line-of-business 2021 mass media initiatives• Created new marketing strategy for retail openings, including new process and approach for creative/message/media• Led implementation and adoption of new brand standards for Wealth Management line-of-business• Crafted internal thought leadership materials, including strategic considerations for Smart Banking + Investment products

Boston, Massachusetts, Us

Managed high visibility digital business transformation and innovation initiatives for global brands; including analysis and opportunity identification, strategic planning, ideation, creative concepting and service design, concept testing, modeling, rollout planning, implementation and measurement. Heavy collaboration with financial modeling, production and technology teams to bring initiatives to life. Co-led 4-6 person teams. Boston team thought leader, managed one direct report.Example solutions included:• Crafted a digital-first patient support platform for a global pharma drug—including, augmented chat/conversational AI—to drive 2x treatment regimen success• Created ecommerce and content platform concepts, experience and features for a global powersports brand, to capture significant new revenue opportunity, drive loyalty, deeper engagement and satisfaction• Developed new digital-first co-branded credit card concepts and digital experience to bring in new customers, and re-capture significant lapsed customer base• Additional initiatives: CX “innovation lab” setup; reimagining digital insurance quotes

Boston, Massachusetts, Us

Led end-to-end digital and experiential marketing strategy, campaign and content development, goal/measurement setting, analytics review and reporting, optimization, ongoing oversight and annual planning for client initiatives and new business pursuits; including digital and physical brand experiences, campaigns, CRM, promotions, brand content, social media (paid and organic), partnerships, research and insights Co-led 4-10 person teams, collaborating with Creative, Production, Technology, Media, PR.• Clients included global B2C and B2B brands in QSR, insurance, apparel, athletics, among others• University guest lecturer, lead mentor for Boston internship program• Team captain for JP Morgan Corporate ChallengeExample outcomes include:• Drove ongoing 4 year increases in key digital metrics for a global B2B brand's digital presence; including 2x visitation, +50% time spent, as well as double-digit increase in familiarity and surpassing of lead goals through launch of digital initiatives and content, UX optimization, analysis and iteration• Created and launched global campaign/platform for B2B brand, including digital presence and content• Drove double digit in-restaurant sales increase for global quick service restaurant's Kids program, increase in website/app users by 300%, time on side by 400% through analytics-driven revamped digital experience, promotions, and partnerships• Evolved apparel brand's product, packaging, and marketing approach through in-depth research and Consumer Insight Compendium• Managed digital product launch for a national condom company, through a campaign and content that drove 150% ROI

Boston, Massachusetts, Us

Boston, Ma, Us

• Led day-to-day account management and brand exploration for $700M regional retailer• Spearheaded all initiatives for multiple cross-channel integrated marketing campaigns• Led pro bono project for UNICEF to raise awareness of humanitarian crisis in South Sudan

Boston, Ma, Us

• Managed weekly online consumer research for brands across CPG, apparel, hospitality, govt, and finance• Research included high-level explorations, specific investigations, and consumer co-creation• Responsibilities included day-to-day client management; identification of research opportunities and plan development; creation and fielding of qual and quant activities (e.g., surveys, discussions, video interviews); analysis, reporting and presentation of findings, insights and opportunities

Boston, Ma, Us

• Managed award-winning campaigns and projects from planning through creative development and launch for national and global clients in anti-smoking, CPG, liquor• Work included traditional, digital and experiential initiatives, as well as co-branded integrations

Boston, Ma, Us

Allston, Ma, Us

Assisted in production of episodes and individual segments, working with show runners, lead producers and hosts

Zurich, Ch

Planned, organized, and managed the execution of a golf event hosted by two investors to attract new clients, maintain current clients, and strengthen connections.After the event measured the effectiveness of each facet, and composed a research paper stating the findings. After the paper was composed presented the findings to the hosts.

Campaign Planning And Development

Bachelor Of Arts - Ba, Communication And Media Studies