• A personable and innovative individual who fosters a collaborative work environment, utilising natural leadership skills to inspire and guide teams effectively.• 25+ years’ experience in full-stack software design, development, and implementation at enterprise level, ensuring a robust and strategic approach to software solutions. 7+ years of Azure/cloud experience.• Functioning as a tech lead and innovator to seniors and business leaders, whilst serving as a coach and mentor to junior developers, fostering a culture of continuous learning and growth.• Commercially focused mindset that provides tangible results with a track record of delivering measurable ROI and significant improvement in e-commerce Conversion Rates.• Fluent in business case creation, cost projection, and ROI assessment for major digital projects, ensuring a strategic and financially sound approach to project planning and execution.• Years of e-commerce experience, exceling in architecture, coding, payment integration, security implementation, and SEO strategies, contributing to the success of online platforms.• Project management skills encompassing AGILE, Waterfall, MoSCoW, and expertise in Feature, Epic, and User Story creation, ensuring adaptability to diverse project management methodologies.• Practical experience in machine learning and generative AI, including GPT, Neural Networks, LLMs, and RAG, contributing innovative solutions to complex challenges.PlatformsPIM (Pimberly), DAM (Cloudinary), Vectary, Sketchup (web 3D)InfrastructureMS DevOps, CI / CD, Pipelines, Azure (App Services, AD, Entra, B2C, App Insights, FrontDoor, Blob Storage, ComosDB, AI Services, SQL, Serverless), GIT, GitHub, CDNDevelopmentHTML, CSS, SCSS, Javascript, Typescript, Progressive Web Apps, ThreeJS, WebXR (AR / VR), SPA (VueJS), Webpack, Node, NPM, Nuget, WebGL, .net, .net core 7, C#, MVC, Web API, GraphQL, WCF, ORMs (EF6, EF Core, Dapper), Umbraco 12 and 8, Kentico 12, SQL, NoSQL, MySQL, Dependency Injection, Redis, Natural Language Processing (AWS / Google), Generative AI – ChatGPT / RAG, Sentiment / Entity Analysis (Google Cloud), TDD, Membership provider, MSAL, SignalR, jQuery, SOLID and DRY principles, Caching Strategies, Software patterns, Google Home and Alexa development, Code ReviewsWebAdvanced SEO, UA / GA4, Lighthouse, Dev Tools, Browserstack, Search Console, Clarity, A/B Testing, Opayo (Payment Gateway), Paypal, Schema.org, AdSense, PhotoshopGeneralMentoring, Coaching, Training, Presentations, Project and Cost management, Benefits Realisation, Solution Architecture plans