Non-Profit, Community-Based Agency providing services to adolescents whose mission is to provide youth with prevention and intervention services to help them develop into responsible, self-sufficient members of the community located in Somerset County, New Jersey since 1972.

Marketing and Brand Strategist offering comprehensive services for non-profit and for-profit organizations. Online marketing and advertising services. Brand Management, Development and Strategy. Business Development, Account Management, Fundraising, Key Influencer and Major Donor Management, Licensing and Strategic Partnerships. Team leader, providing strategic direction, mentorship, and support to achieve departmental and organizational objectives.

Transformed Red Cross Training Services by internalizing and streamlining product offerings. Revitalized ecommerce implementing national pricing & developed strategic product plans to optimize brand heritage. Initiated licensing with leading industry constituents. VP, Marketing• Revitalized brand, enhanced relevancy, & increased loyalty.• Launched multiple products built on actionable business plans.• Implemented multiple co-promote/co-marketing agreements. • Experienced in pricing strategy and payer negotiations.• Improved customer acquisition and conversion rates.VP Consumer Channels and Retail • Full P&L responsibility for RedCross.org and RedCrossStore.org ecommerce.• Consolidated multiple ecommerce sites developing a B2C site built on multiple Sales Force platforms/service clouds collaboratively leading cross-functional teams.• Broad eCommerce Development experience leading multi-channel DTC media plans; Digital Marketing with Branded and Unbranded assets, Mobile Optimization, SEM, and SEO.• Led digital engagement performance metrics across desktop & mobile monitoring campaign effectiveness, increasing traffic and conversion rates for Paid Search Advertising, Organic, Direct, and Referral.• Increased conversion rate by 50+% implementing best practices.VP, Strategic Brand Licensing• Led all business development / product licensing partnerships activity.• Developed innovative partnerships aligned with organizations objectives at local and national level driving awareness & education. • Proven track record identifying and implementing new business collaborations with full P&L VP, Product Development• Responsible for product planning / portfolio management • Internalized and streamlined all product offerings. • Developed and implemented a national pricing policy. • Leveraged Brand heritage developing strategic product plans for all offerings. • Collaborate with country managers & international advisory board ensuring best in class status.

• Responsible for the oversight of all global go-to market activities including market evaluation partner identification, pricing research and marketing planning. • Responsible for aligning internal audiences and leading due diligence evaluations and negotiations. Co-lead for the global out-licensing of Pegloticase • Responsible for corporate strategic initiatives including the development of the Pegloticase LRP• Responsible for assisting commercial team in the evaluation and development of various US Sales, Sales Operations, and Marketing initiatives and functions.Savient Pharmaceuticals, a specialty biopharmaceutical company engaged in developing and commercializing pharmaceutical products targeting unmet medical needs in Rheumatology and other specialty niche medical markets. Pegloticase is a pegylated bioengineered enzyme in development for the orphan indication of treatment-failure gout.

● Established Global Marketing Department and developed a comprehensive market plan with segmentation.● Refocused global sales efforts increasing high potential leads by over 50% for $300MM Sterile, Biotechnology contract services (blow-fill-seal, liquid and lyophilized vials pre-filled syringes for vaccines and other liquids● Global responsibility for 5 product development sites to increase high potential leads by over 50%.● Business Unit lead on cross-functional team to rebrand organization as Catalent®

● Led all specialty and consumer marketing initiatives. ● Launched multiple product web sites and managed all analytics and search campaign initiatives. ● Structured and managed four field force expansions while launching three products. ● Consistently grew existing business year-over-year by 400% in three years. ● Developed a results-focused compensation plan aligning sales with organizational priorities.● Sales and Marketing lead for in-licensing resulting in the acquisition of multiple products.

● Developed a global communication strategy for core brands in diverse therapeutic categories (Urology, Endocrine/Growth Hormone, and Women’s Health) working with R&D and Medical Affairs.● Increased global brand communications by +30% for strategic brands. ● Identified information gaps and created product specific strategic marketing plans based on scientific data

● Led Pre/Post-launch Physician Marketing Promotions for CELEBREX in the U.S. ● Developed and implemented all promotional materials focusing on multi-specialty high volume targets. ● Integrated communications across all consumer channels ensuring consistency and building brand equity.● Managed $100+MM budget overseeing multiple marketing and sales initiatives. ● Successfully negated FDA mandated name change of Celebrex®● Marketing lead for Sales Integration Task Force between Searle and Pfizer sales forces (4,500 reps)