Stephen Goodwin Email and Phone Number
Since stepping into Simpli.fi in 2016, my career trajectory has been a testament to growth, leadership, and a relentless pursuit of customer excellence. From Senior Account Coordinator to my current position as Senior Account Director, I've spearheaded initiatives that not only propelled our team forward but also significantly enhanced client satisfaction and business outcomes.At the core of my leadership philosophy is a commitment to transparency and development. Through regular, bi-weekly discussions, I've cultivated a culture where feedback fuels growth, and every team member is empowered to excel. Analyzing workloads and client portfolios allows me to ensure a seamless account management process, maintaining stellar NPS & CSAT scores that reflect our unwavering dedication to our clients.Key milestones in my career at Simpli.fi include:•Rising to Senior Account Director, a role earned through unwavering dedication, stellar performance, and an innate ability to grow our client base.•Managing a yearly budget of $19.2M, leading a diverse team to optimize platform spending, and significantly improving client engagement and ROI.•Strategizing on metrics such as revenue, account trends, and product adoption, enhancing client retention and satisfaction.•Introducing and embedding new processes across departments, increasing efficiency, reducing legal risks, and continuously elevating our service delivery standards.My strategy-centric approach extends beyond team management to the execution of digital advertising campaigns. Leveraging programmatic tactics, I've transformed data into actionable insights, guiding strategic decisions that drive success. From enhancing platform proficiency to fostering strategic partnerships, my journey is characterized by a dedication to innovation, client development, and achieving excellence in every facet of customer success.Here are some of my areas of expertise:• Strategic Planning & Execution• Budgeting & Financial Analysis • Project Lifecycle Management• Team Leadership & Training• People Management • Customer Service & Success• Market Research & Analysis• Key Account Management• Data Analysis & Reporting• Resource Allocation • Product Development & Innovation• Client Retention & Engagement • Revenue Growth & Optimization• Process Improvement• Decision-Making
Simpli.Fi
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Senior Account DirectorSimpli.Fi Apr 2022 - PresentFort Worth, Texas, UsI'm excited to share a bit about my journey and the role I've been playing in the dynamic world of account management. Every couple of weeks, I catch up one-on-one with my team members. These chats are all about career growth, sharing feedback to help each other shine, and pinpointing opportunities to leap forward.My days often involve diving into our team's workloads, making sure everyone has the right mix of accounts to manage without feeling swamped. I'm always keeping an eye on our NPS & CSAT scores, because keeping our clients happy and loyal is what it's all about.Communication is key in my role, especially when it comes to keeping our VP in the loop with any account changes that might impact our revenue. This openness helps us make informed decisions that keep us moving forward. When challenges pop up, I'm there to facilitate discussions across different departments, turning potential hurdles into opportunities for us to grow stronger together. Identifying any issues, brainstorming strategies, and fine-tuning our operations are all in a day's work. It's about making sure everything runs as smoothly as possible.Some personal wins I'm really proud of include:•Being promoted from account director to senior account director thanks to my dedication and efforts to grow our client base.•Leading a talented team of nine and optimizing our annual platform spending to $19.2M.•Enhancing client engagement and retention by keeping a close eye on crucial metrics and working closely with our sales team to strategize effectively.•Spearheaded team of 20 members in total to upgrade professional skills through effective training sessions.•Creating a supportive and collaborative environment that empowers our team and boosts productivity.•Leading the charge in adopting new processes and products, ensuring everyone's on board and supported.•Staying ahead of legal matters, making sure we're all up to speed on ad content policies and online advertising laws.
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Account DirectorSimpli.Fi Jan 2020 - Apr 2022Fort Worth, Texas, Us• Managed a team of 11 direct reports – ranging from Account Coordinators to Senior Account Managers• Responsibilities for Account Director and Senior Account Director are the same and listed above
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Senior Account ManagerSimpli.Fi May 2019 - Jan 2020Fort Worth, Texas, UsI had the incredible opportunity to lead and mentor a group of four amazing junior team members. watching them grow and excel has been one of the highlights of my journey. My role was all about collaboration - I worked closely with teams across AdOps, Sales, BizDev, and more, ensuring we always provided our clients with the latest information and recommendations. This helped us maintain a unified and well-informed strategy for our clients.Diving into data, I created reports and insights that were directly aligned with our clients' KPIs. This wasn't just about numbers; it was about enabling smart decision-making and optimizing performance across the board. My focus was also on rolling out new initiatives to boost client retention and revenue. The results? Improved NPS scores, higher product adoption rates, and our successful expansion into new markets speak volumes.Some highlights of my journey include:• I played a key role in increasing the annual spend of our largest client to $14.4M, thanks to my passion for building strong client relationships and growing accounts.• When our Account Director was away, I stepped in to keep our team's operations smooth and performance on track.• I always prioritized customer engagement, ensuring their concerns were addressed, demands met, and they received the best service possible.• Working hand-in-hand with the Sales team, I focused on strengthening client relationships and driving long-term success, which significantly boosted client development and engagement with Simpli.fi.
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Account ManagerSimpli.Fi Jan 2018 - May 2019Fort Worth, Texas, Us• Proactively built and managed new and existing relationships with clients• Managed $1.8 million in platform spend annually • Managed daily execution of campaigns and tasks• Analyzed performance data and provided interpretation and strategic steps to meet client/campaign goals• Suggested and implemented optimization techniques for active campaigns• Facilitated on-time delivery of all client related needs across teams• Facilitated and coordinated campaign execution between all teams• Understood client’s business needs and provided clients with tools and assets to achieve stated goals• Maintained a high-level knowledge of up-to-date practices and strategies in the management of online media
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Senior Account CoordinatorSimpli.Fi Jun 2016 - Jan 2018Fort Worth, Texas, UsI dove headfirst into the world of strategic digital advertising, where I got my hands dirty with programmatic tactics tailored to nail our clients' objectives. I didn't just run campaigns; I immersed myself in the sea of data they generated. By meticulously analyzing campaign metrics, I unearthed insights that shed light on why we succeeded. This wasn't just number-crunching—it was about bringing clarity to our clients, helping them make informed decisions with confidence.Here’s a peek at what made this journey special:• I boosted our platform's effectiveness and campaign outcomes, leading to happier clients. How? By personally guiding both new and seasoned clients through the Simpli.fi platform with detailed tutorials. It was all about empowering them to get the most out of our services.• My approach to client retention and growth was two-fold: masterful campaign management and a personal touch in service. By acting as a bridge between media companies and ad agencies, I tailored our services to fit our clients' unique needs, fostering not just growth but a genuine connection.
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Relationship Marketing StrategistWheeler Advertising Dec 2015 - May 2016Arlington, Tx, Us• Implemented a relationship marketing strategy that allows salespeople to market themselves and their dealership through a digital presence and social media• Created and presented monthly analytic reports to dealers and salespeople• Established relationships with each participant in the program and coached them on how to build their own brand and expand their online presence -
Social Media Account ExecutiveWheeler Advertising Dec 2015 - May 2016Arlington, Tx, Us• Executed daily content tasks for automotive dealerships and recreational vehicle brands on social platforms • Assisted Account Manager on creating and executing social media editorial calendars and strategies for clients• Collaborated with social media team on creating social media campaigns for client programs and initiatives
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Account ExecutiveWheeler Advertising Aug 2015 - May 2016Arlington, Tx, Us• Served as main contact and middleman between clients and the agency • Acted as project manager for clients' marketing and advertising projects• Oversaw all levels of projects from inception to completion such as TV & radio commercials, print ads, digital content, email marketing and other forms of traditional and digital advertising• Other Account Executive duties included strategy development, and HTML editing
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Multi-Platform Account ExecutiveFort Worth Star-Telegram Sep 2014 - Mar 2015Fort Worth, Tx, Us• Established monthly/quarterly sales by identifying prospects to build a profitable pipeline• Fully understood entire suite of Star Telegram advertising products: print, digital, magazine• Directly created or ordered print advertisements by working with ad agencies • Full ad execution management – ordered inserts, print and deliver ad components -
Sales & Marketing AssociateP.S. The Letter 2011 - May 2014• Manage front desk, assisting customers with purchases, exchanges and item holding• Place orders to restock merchandise and handled receiving of products• Develop marketing promotions for trunk shows and special store events• Increase customer awareness through expanding the store’s social media presence
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Head Middle School Soccer CoachFort Worth Country Day School Dec 2012 - Mar 2013Fort Worth, Texas, Us
Stephen Goodwin Education Details
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Texas Christian UniversityPsychology
Frequently Asked Questions about Stephen Goodwin
What company does Stephen Goodwin work for?
Stephen Goodwin works for Simpli.fi
What is Stephen Goodwin's role at the current company?
Stephen Goodwin's current role is Empowering teams to elevate customer success through innovative strategies, personalized engagements, and a relentless pursuit of excellence in service delivery..
What schools did Stephen Goodwin attend?
Stephen Goodwin attended Texas Christian University.
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