Stephen Goosby Email & Phone Number

Washington, Dc, Us

Ciudad De México, Cdmx, Mx

- Lead client relationships with major key accounts including IKEA, PayPal, Under Armour, Microsoft, and Nordstrom.- Ownership of each account from initial sale and installation, to development of additional opportunities for significant same-store sales revenue.- Manage market IT support for key accounts including set-up, market card account management, system data maintenance, and product line expansion.- Liaise between internal departments to align client expectations with marketing resources and to ensure the client goals were effectively communicated and executed.- Management of Customer Service department and technical support team to ensure timely resolution of all support related issues.- Administer key account metrics for same-store sales. - Management of $12 million per year in sales revenue across 200 accounts. - Waste Prevention – maintained the target of less than 3% waste over total sales. - Shrink Prevention – maintained the target of less than 2% shrink over total sales.- Develop and execute strategies to contribute to the company’s plan for expansion of services and increased revenue. This includes coffee, fresh fruit, and bulk pantry service – equal to approximately $15 million in potential added revenue per year.

- Managed all on/off-premise experiential marketing relationships with key client breweries including Anheuser Busch, Constellation Brands, New Belgium Brewery, and SweetWater Brewing Company.- Led sourcing of event opportunities and crafted event experiences for multiple national beer brands including Budweiser, Bud Light, Stella Artois, Goose Island, Corona, Modelo, and New Belgium Fat Tire.- Day-to-day management of on-premise sales teams for all marketing and promotional activities, premium inventory, as well as event budgets and implementation.- Headed community relations and identification of charitable opportunities within select Maryland counties, and managed charitable sponsorship of local events as well as financial contributions made on the company’s behalf.- Led and managed key stadium relationships, as well as all marketing, merchandising and operations for the Bud Light sponsorship at Fed Ex Field – equal to approximately $4 million in beer sales, per season, at the stadium. Specific responsibilities included: - Engagement and coordination with Redskins marketing team on all marketing and point of sale positioning, as well as with service companies responsible for food services at the stadium. - Management of the Bud Light Pavilion, including catering and entertainment/pre-game events.- Managed all affiliated events at the National Harbor including: - Brand representation and relationship management of 50 major accounts. - Arrangement of beer portfolio brand positioning in collaboration with National Harbor management and other relevant agencies. - Event marketing for major (2,500-5,000 people) festivals including the Food & Wine Festival, Taste of National Harbor, and the Beer, Bourbon & BBQ Festival. - Management of marketing and brand positioning for the new MGM casino.

- Developed and managed all promotional/marketing programming for high-profile client accounts including Anheuser Busch, Campari, Proctor and Gamble, AT&T, Microsoft, Duracell, Samsung, and Nike Golf.- Provided market insights and specific program focused trends and opportunities.- Led and managed the network of direct report Market Managers, Team Leaders, and Brand Ambassadors. - Managed team expenditures, payroll, and schedules. - Facilitated interview and hiring process for the experiential marketing team, including the recruitment and identification of candidates. - Conducted performance evaluations for Market Managers and Brand Ambassadors and identified opportunities to accelerate professional growth to ensure program objectives were met.- Managed field and program marketing expenses, personnel and expense budgets for all client accounts.- Managed the profitability of specified budget parameters.- Identified strategies to maximize cost efficiency for campaigns.

Hilton Head Island, Sc, Us

- Developed and managed all regional promotional events for the west coast and southern states.- Led brand involvement at large-scale events such as Live Nation affiliated concerts, NASCAR, SXSW, Miami Art Basel, and the Winter Music Conference.- Ensured alignment with client direction to ensure program strategies and goals were met within each region.- Managed and enforced all state and local legal, program and agency standard operating procedures.- Provided top-line and in-depth analysis of quantitative and qualitative market dynamics within each region.- Monitored program performance and adapted strategies as needed based on program results and goals.- Negotiated, developed and maintained relationships with vendors/venues to build and expand client relationships.- Led regional teams of local Market Managers, Regional Managers, and Brand Ambassadors.- Provided recommendations to Directors for on-going development of program and personnel.

Bachelor Of Arts (B.A.), Political Science

Masters Of Science, Integrated Marketing Communications