Stephen Greiff Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

Helping clients to articulate their transformation ambition whether it's for top-line growth or efficiency and effectiveness in support functions. Working with clients to develop fit for purpose operating models and turn these models into reality, harnessing the latest technology, leading business practices and real-world tested solutions to step change customer and employee experience throughout their shared journeys.

London, United Kingdom

Leading a team of senior managers who define the GB revenue growth strategy across channels, customers brands and packs. Identification of growth pools for 3-5yr horizon ("where to play" and "what will we need to win"). Strategy design against these pools and further emerging commercial opportunities and threats from consumer/shopper, channel/customer, competitor and regulatory changes and insights, requiring a mixture of analytics, surfacing creative solutions, modelling and stakeholder management on both longer term projects and faster agile sprints. Also leading a small team working in collaboration with The Coca-Cola Company on our joint innovation process, defining and aligning stakeholders on the pack, pricing and distribution approaches and resulting P&L shape for product innovations passing through the stage and gate process.

Paris Area, France

Led a cross-functional enterprise wide team from Commercial Finance, local and Shared Services Customer to Cash teams and IT to significantly improve invoice accuracy and reduce working capital tied up in customer pricing disputes, enhancing our free cash flow. Achieved through step-change in root cause analytics, visualisation, publication, training and accountability (at leadership level and sales functions) across the countries; with associated process and process supporting technology improvements.

Paris Area, France

Creating disruptive and transformative Commercial Strategies to unlock profitable revenue growth through differentiated pack price architectures, new promotional analysis and strategies identifying and leveraging channel, brand and pack mix opportunities. Implementation of new integrated ways of working with the introduction of a new TPM system to enhance day to day RGM decision making in the commercial teams based on dynamic P&L visibility and transparency. Strengthened the use of shopper and competitor insights and commercial rigour in the innovation process.

Uxbridge

Lead the development, hand-in-hand with our country teams, of consistent Revenue Growth Management culture and capabilities across CCE. Transformational changes delivered in the supply and usage of consistent data and analytics, team structures and accountabilities, learning & development, tools and technology. Step-change go-to-market strategy and commercial capability interventions delivered with Bain, McKinsey and Kantar Retail for the U.K., Benelux and France.

Uxbridge

Lead the team responsible for both developing and implementing price, promotion and commercial pack differentiation strategies for the Coke trademark brands in the U.K. and maximising the commercial impact of our world class marketing programs with and for our Home Channel (Grocery) customers.

Developing commercial strategy with particular focus on pricing, promotions and customer terms in the multiple retail channel.

Key focus areas, Schweppes total brand re-launch; Coca-Cola & Football: activation of Football League sponsorship and World Cup sponsorship.

Regional marketing activity and sponsorship negotiation and activation.

Stockton

Regional marketing activity and sponsorship negotiation and activation.

Leeds

GB P&L Marketing responsibility for a portfolio of maintenance products with European responsibilities for overall product management.

P&L Responsible Product Management role focussing on the emerging Digital Imaging portfolio with European 'lead market' responsibility for Northern Europe.

Account Manager for a blend of direct B2B customers and Distributor Partners.

Phd, Laser Spectroscopy

Bsc, Chemical Physics

I studied for a first degree in Chemical Physics followed by a PhD in a research group funded by GE.