Stephen Hibbard Email & Phone Number

Detroit, Mi, Us

Troy, Michigan, United States

• Lead analyst for CRM, OLA and OLV driving measurement and testing plans to refresh creative tactics, optimize results, and develop best practices• Analyze display data across 50+ partners and hundreds of placements by campaign, synthesizing results into clear data visualizations with actionable insights• Collaborate with respective team members from various disciplines & agency partners to inform content strategies for digital campaigns• Leverage innate curiosity in digital/social trends, customer behavior, and technological innovation to inspire creative ideation & actionable brand opportunities – Ex: Buick CTA v. No CTA 300x250 & 728x90 leading to new best practice | 300x250 use CTA | 728x90 Remove CTA• Monitor campaign milestones and report deliverables• Spearhead digital copy testing through objectives, survey question creation, vendor pricing, key insight analysis and report outs – Ex: GMC Canyon results led to +21ppt branding lift for Sierra HD videos• Develop data-driven CRM strategies containing goals, focus areas and touch cadences | GMC & Buick - Reveal to Launch, Leads Recontact, Handraiser eNews, HEV Insider | 2023 GMC 46 touches Buick 41 touches• Lead decisions for CRM audience personalization, content strategy, copy + CTA language and linking strategies

• Analyze creative online media and social data• Cultivate insights to optimize against creative KPIs• Perform competitive analyses to keep up industry trends • Develop measurement plans and set creative KPIs for national campaigns• Recommend testing plans to optimize user engagement• Provide recommendations to creative team based on best practices

• Work closely with team leads to manage multiple plan development, cross-team communication, and in-market optimizations that help enhance marketing capabilities• Heavy involvement in the research, strategic and audience approach development, media plan build-out and overall campaign maintenance• Compile stewardship reports on a weekly basis using verify metrics• Manage pacing of various campaigns to ensure budget optimization

Waterford, Michigan

• Completed secondary research on macro design, marketing trends, and consumer behavior, assisting the team in analyzing key insights for strategic recommendations for business growth• Worked with research and strategy personnel to obtain new business• Conducted an ongoing company study on the reinvention of suburbia, covering new communities/home architecture/amenities, distributed to clients in the home-building industry• Created PowerPoint summary reports on North America International Auto Show, increasing company’s insights into vehicle trends used in numerous client projects

Novi, Michigan

• Provided excellent customer service skills to retail consumers. • Utilized hockey knowledge and experience to provide suggestions to shoppers and assist with fitting and sharpening skates. • Gained skills in administrative tasks. • Assisted with inventory management and gained experience in retail.

Bloomfield Hills, Michigan

• Utilized excellent communication skills to interact with all facets of a car dealership. • Assisted with processing and transporting dealer trades. • Sharpened skills in administrative tasks and communicating with a diverse consumer base.

Troy, Michigan

• Acquired skills in customer service as well as administrative tasks. • Prepared and transported vehicles for new car sales as well as dealership trades. • Utilized technical skills in Microsoft products to complete daily tasks around the dealership.

Bachelor Of Science In General Management, Business Administration And Management, General, 3.7

Activities and Societies: Beta Gamma Sigma Member (International Business Honor Society; University Honor; Cum Laude

High School Diploma, 3.9

Activities and Societies: Honors Student, Participated in Varsity Hockey and Lacrosse