Stephen Feeley Email & Phone Number

New York, Ny

Hired as second-in-command of a newly formed marketing function to unify/ensure brand consistency of all 3 business units, raise brand awareness, strengthen digital capabilities and user experience, and provide experienced leadership to a young team. Reported to CMO at a leading global provider of specialty lines of insurance and reinsurance and managed team plus several agencies and vendors across internal and external communications initiatives. Developed company’s first integrated marketing plan and budget. Developed and translated strategic communications plans across various channels and formats. SELECT HIGHLIGHTS➤Devised and executed winning strategy for rapid integration of acquired Novae brand and team. Boosted website traffic 100% and remained at levels 50% higher than typical for several weeks following digital campaign launch.➤Achieved 100% onsite and online branding in multiple London & NYC offices – across all company websites, microsites, IT systems, HR employee People Finder and scripting for external client-facing positions.➤Unified and elevated brand of newly formed consultative advisory Global Cyber Division. Increased awareness of division’s capabilities to attain target goal of top 5 global rank within 5 years and win several industry-wide awards. ➤Won C-suite approval and funding for a complete website transformation into a fully digitized platform that drove client engagement levels and increased overall site traffic, downloads, and page views.

New York, Ny

Completed long-term contracts as interim communications executive and consultant with international experience at Panasonic, Verizon, CIT Aerospace, Southard Communications, Acai of America, Fordham University, and other organizations. Reported to CEOs and managed budgets of up to $1M, teams, and ~ 10 outside agencies at a time. Broad scope included creating internal and external communications strategy and plans, branding, advertising /marketing digital and print campaigns, developing web presence (including SEC-compliant sites), and creating content /messaging Supported client M&A activity and served as acquisition spokesperson. SELECT ENGAGEMENTS INCLUDED:➤At PANASONIC, as Global Corporate Communications, spearheaded internal and external communications for 2 newly created B2B business units (Enterprise Solutions and Health & Wellness Solutions). Delivered massive visibility results to help boost brand’s business growth, including news releases posted to 1000+ news sites generating over 140M impressions and 5M+ Twitter impressions. Secured Forbes.com feature article.➤At CIT AEROSPACE (acquired by Avolon), as Communications, Brand Marketing and Advertising Lead, prepared company for spin off as a standalone publicly traded entity (CIT was acquired instead). Moved to Ireland to join Executive Leadership Team and manage all employee and external communications through completion of Avolon's $10B CIT Aerospace acquisition. ➤At ACAI OF AMERICA, prepared a fully integrated brand marketing communications plan for a consumer products start-up that ensured successful business/product launch. Company is still in business 7 years and counting.➤At WHITE & CASE LLP, authored award-winning recruitment brochure that raised law firm profile, positioned firm as a practice leader and increased volume of job applicants. Won MarCom Gold Award: "U.S. Recruiting Brochure."

New York, Ny

Hired to stabilize the North American Communications team following a restructuring and to develop communications strategy across the U.S. and Canada ($5.7B revenue) at the global B2B travel platform leader. Positioned Amex for continued growth as a leader in global business travel via aggressive media relations campaign, press conferences, quarterly publications, and client appreciation events. Member of Global Communications Leadership and Global Operations Management teams. As business transformation communications lead, crafted messaging strategy with input from senior leadership in all 5 Global Business Travel divisions. Managed 7 onsite and offsite staff, outside agencies, vendors, and $1M events budget.SELECT HIGHLIGHTS➤Deployed multi-faceted internal communications strategy that energized employee morale during business transformation initiative and strengthened engagement during significant reduction-in-force. ➤Increased share of brand media coverage to boost business growth via a year-long aggressive media outreach campaign (2K total media placements—172% YoY increase; 57% greater media coverage than top competitor).➤Crafted successful communications strategy, messaging and timetable that neutralized potential negative publicity or fallout from layoff announcement. Served as company spokesperson to the media.➤Publicized and positioned Amex Business Travel’s startup consultative business unit for growth. Hosted global media teleconference resulting in 100+ key media placements, executive interviews and 246 influential articles.➤Steered communications planning and execution for successful market launch of a first-of-its-kind B2B interactive online platform (American Express – Business Travel ConneXion.com).➤Won 2009 PRSA Silver Anvil Award for Excellence in Marketing Communications.

New York, Ny

Brought on board to turn around, preserve, and manage an underperforming legacy sponsorship portfolio that was the longest sponsorship of an amateur sport by any U.S. corporation. Strategically expanded sponsorship activation from seasonal to year-round, increased quantity and quality of programs, grew overall media value, attracted additional outside sponsors, and secured higher participation rates from sales incentive team. SELECT HIGHLIGHTS➤Increased value of slumping USA Luge sponsorship from $4M in annual sales incentive revenues (2:1 ROI; lowest performing) to $16M+ (8:1 ROI) in less than 2 years on a $550K budget. ➤Introduced internal sales incentives that generated $18M in sold products/services. ➤Revamped and relaunched verizon.com/luge site, earning 2 industry awards for Excellence in Website Design.➤Instituted first business-building online advertising campaign with weather.com resulting in a 34% average CTR (click-through-rate) which was 11% higher compared to previous corporate online branding efforts.➤Negotiated 3-year, multimillion-dollar contract with Tribeca Film Festival and led first joint sponsorship initiative involving multiple Verizon business channels (telecom, wireless, FiOS) to interact with 7,200+ consumers a day.

New York, Ny

Selected by CFO to broaden IR’s communications capability during merger with GTE to become Verizon. Managed a $500K budget. Served as lead contact for Verizon Annual Report and quarterly IR newsletter sent to shareholders, employees, analysts, and posted content to company’s IR website-- earnings, presentations, company filings, investor news, executive presentations, and more.➤Spearheaded award-winning IR communications recognized for “Best Website – Large Cap Company” (Investor Relations Global Rankings & Awards); Best Investor Relations Website (Investor Relations magazine); and Institutional Investor Research Annual Survey: #1 ranking for Investor Relations best practices.➤Prior to Bell Atlantic/GTE merger to become Verizon, progressed as Director, Marketing Communications (Bell Atlantic International) and previously Manager, Corporate Communications & Community Affairs (NYNEX Yellow Pages). Traveled internationally for client/agency meetings and onsite management of Pacific Rim trade shows and press conference for FLAG official commercial launch in Hong Kong.

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Communications / Journalism

Activities and Societies: Varsity Baseball

Education record

Activities and Societies: How to Win Friends and Influence People – Dale Carnegie Institute, New York, NY Spokesperson Media Training –.