Founder & Digital Marketing Strategist | HidLab Marketing SolutionsAs the founder of HidLab Marketing Solutions, I am dedicated to providing innovative and effective marketing strategies that enable businesses to scale, refine their brand identities, and optimize their digital presence. My company serves a diverse range of clients, offering high-impact solutions across web development, branding, eCommerce, and content creation.Client Portfolio & Key Services:• High Desert Christian Academy: Directed website development, high-end content creation, SOP modernization, QuickBooks consulting, and brand strategy to rebuild and strengthen public perception.• Calvary Chapel Bend & Calvary Bend Academy: Implemented network infrastructure, optimized Google Workspace, developed websites, conducted IT solutions, and streamlined operational efficiency with tailored SOPs and data management.• Gameday Men's Health: Developed and executed comprehensive digital strategies, managed franchisee content systems across 1,000 locations, scaled influencer marketing initiatives, and led content production for impactful campaigns.• My Perfect Plank: Enhanced Amazon listings, built a user-friendly website, captured premium video and photo content, established social media accounts, crafted a cohesive branding guide, and provided eCommerce consulting, including FBA logistics and marketing funnel optimization.• PhotoChord: Led photography, branding initiatives, and website development, creating a strong, engaging digital presence for the client.At HidLab, I blend creativity with strategic execution to empower clients through impactful digital transformations. My mission is to reveal the marketing edge each business needs, tailoring solutions that resonate and drive measurable results.

Director of Digital Strategy & Content Creation, Gameday Men's HealthAs Director of Digital Strategy & Content Creation, I lead Gameday Men's Health’s digital marketing efforts, overseeing strategy, content creation, and franchisee empowerment across 1000 locations. My role focuses on building impactful content systems, scaling influencer marketing, and implementing proactive scheduling protocols for smooth operations.Key Responsibilities:• Franchisee Empowerment: Developed a content creation program for 1000 franchisees, offering training, resources, and content review services. Managed a content library of brand-compliant assets and introduced a gamified leaderboard to encourage participation.• Influencer Marketing: Built and managed an influencer and affiliate marketing program, generating user-generated content (UGC) and driving brand awareness.• Content Production: Led both in-house and external content creation efforts for marketing campaigns, social media, and ads. Implemented content calendars and automation tools for efficient publishing.• Community & Social Media: Scaled community and social media efforts to enhance brand engagement. Used social media listening tools for real-time engagement and integrated customer service responses.• Cross-Department Collaboration: Worked with key departments to align digital strategies with overall business objectives, ensuring smooth collaboration.• Strategic Planning: Developed comprehensive digital strategies and stayed ahead of industry trends, regularly adjusting plans based on data-driven insights.• On-Site & Remote Execution: Maximized on-site weeks for high-impact activities like content creation and strategy meetings, while off-site weeks focused on content review, social media management, and remote collaboration.

Ecommerce & Digital Marketing Consultant | My Perfect PlankContract PositionAs an Ecommerce & Digital Marketing Consultant at My Perfect Plank, I implemented comprehensive strategies to elevate the brand’s digital presence, optimize sales channels, and enhance the customer experience.Key Achievements:• Amazon Optimization & Sales Growth: Improved Amazon listings with strategic content enhancements and optimized product detail pages, increasing visibility and conversions on the platform.• Website Development & Design: Designed and developed a modern, user-friendly website that aligned with My Perfect Plank’s brand vision, enhancing user engagement and driving sales.• High-End Content Creation: Captured high-quality video and photography assets to showcase products, boost brand image, and create compelling marketing materials.• Social Media Setup & Strategy: Established social media accounts and crafted engaging content strategies to build a strong online community and increase brand reach.• Ultimate Branding Guide Creation: Developed a comprehensive branding guide to ensure cohesive messaging, visual identity, and brand consistency across all platforms.• Ecommerce Consultation & Funnel Development: Provided expert ecommerce consulting, including marketing efficiency ratio (MER) and cost analysis, fulfillment by Amazon (FBA) logistics, and built a strategic sales funnel to maximize conversions.• Advertising Strategy & Campaign Management: Developed and managed targeted ad campaigns to drive traffic, conversions, and customer acquisition.

Promoted from E-commerce Assistant, I advanced to E-commerce Brand Director at Macally, where I led the brand’s online growth through strategic digital initiatives and optimization efforts.Key Achievements:• Website & Landing Page Development: Designed and developed high-converting websites and landing pages to enhance user experience and drive online sales.• Conversion Rate Optimization (CRO): Implemented data-driven CRO strategies that increased conversion rates and boosted overall e-commerce performance.• Google Ads Management: Managed and optimized Google Ads campaigns, driving targeted traffic and improving return on ad spend (ROAS).• Creative Development: Led creative efforts for landing pages, ensuring all visuals were both on-brand and optimized for conversion.• Email Marketing (Klaviyo): Developed comprehensive Klaviyo email strategies, including automated flows and personalized campaigns that increased customer retention and revenue.• Amazon Channel Expansion: Set up and launched the Amazon Canada channel, overseeing everything from listing creation to logistics, including coordinating shipments with UPS and managing tax compliance.• Blog Scaling: Spearheaded the scaling of the company blog, producing content that aligned with SEO strategies, drove organic traffic, and supported e-commerce efforts.• Performance Tracking & Analytics: Monitored and analyzed campaign performance, using insights to continually refine strategies and maximize impact.• Previous Role – Ecommerce Assistant: In my previous role as E-commerce Assistant, I handled creative content, developed Amazon listings, optimized keywords, and played a key role in establishing the Amazon Canada channel. I also managed UPS shipments and coordinated tax processes.This promotion allowed me to expand my expertise from operational tasks to a leadership role where I could drive strategic growth and performance for the brand

Website Developer, Branding Specialist, and Content DevelopmentIn this role, I played a pivotal part in reshaping High Desert Christian Academy’s brand presence through comprehensive website development and strategic content creation. I spearheaded the design, development, and optimization of a modern, engaging website, ensuring alignment with the academy’s values and mission while enhancing user experience.Key Achievements:• Content Creation & Storytelling: Directed and produced high-impact video and photography projects that captured and highlighted the vibrant community, academic events, and achievements of the academy. Developed a compelling visual narrative that strengthened the school’s brand and increased engagement with parents, students, and the wider community.• Website Development & Optimization: Designed and launched a modern, user-friendly website that aligned with the academy’s mission and enhanced accessibility and online visibility.• Brand Image & Rebuilding: Managed sensitive public image rebuilding with discretion during a period of transition, fostering renewed trust and unity among stakeholders.• SOP Modernization & Operational Efficiency: Streamlined and modernized Standard Operating Procedures (SOPs) to boost operational efficiency across various departments.• QuickBooks Consulting & Financial Streamlining: Provided expert consulting on QuickBooks, enhancing financial processes and reporting capabilities.• Strategic Branding & Marketing Initiatives: Created and implemented branding and marketing strategies that increased public engagement and strengthened the academy’s market positioning.• Cross-Department Collaboration: Collaborated with educational staff, administrators, and external partners to align digital initiatives with broader institutional goals.

IT & Digital Solutions Specialist | Calvary Chapel BendContract PositionIn my role as an IT & Digital Solutions Specialist at Calvary Chapel Bend, I leveraged technology to enhance organizational efficiency, improve digital engagement, and optimize online experiences for the community.Key Achievements:• Network Infrastructure Setup: Installed and configured Ubiquiti access points, POE switches, and a Dream Machine Pro Unifi cloud gateway, establishing a robust network foundation for seamless connectivity across the facility.• Google Workspace & IT Solutions: Implemented Google Workspace for streamlined communication and collaboration, provided comprehensive IT support for printers and computer systems, and conducted data mergers and print job optimization.• Website Development & Management: Designed and developed an intuitive website to better serve the congregation’s needs. Managed their Webflow site to streamline sermon audio distribution via AWS integration.• Shared Asset Organization & SOP Creation: Created a centralized shared Google Drive system to improve asset organization and developed Standard Operating Procedures (SOPs) to enhance the onboarding process for staff and volunteers.• YouTube & Live Streaming Setup: Established and optimized YouTube and live streaming environments to expand digital outreach and engagement with both local and remote audiences.• Content Creation & Design: Designed compelling graphics and produced high-quality video and photo content to enrich the website and communicate key messages effectively.

IT & Digital Infrastructure Consultant | Calvary Bend AcademyContract PositionAs an IT & Digital Infrastructure Consultant at Calvary Bend Academy, I executed a range of technology and digital solutions to enhance the institution’s operational efficiency and digital presence.Key Achievements:• Network Infrastructure Deployment: Installed and configured Ubiquiti access points, POE switches, and a Dream Machine Pro Unifi cloud gateway, creating a reliable network to support the academy’s technology needs.• Google Workspace Implementation: Integrated Google Workspace, facilitating streamlined communication, collaboration, and workflow management across staff and departments.• IT Support & Solutions: Delivered comprehensive IT solutions for printer and computer systems, addressing technical challenges to maintain smooth daily operations.• Data Management & Optimization: Conducted data mergers and optimized print jobs, improving data accessibility and resource efficiency for staff.• Website Development & Enhancement: Designed and launched a user-centric website to serve as a key communication platform for students, parents, and faculty.• Asset Organization & SOP Creation: Established a centralized shared Google Drive system to improve resource organization and accessibility, and developed Standard Operating Procedures (SOPs) to streamline onboarding and operational processes.

As the founder of Tilted Nation, I built the brand from the ground up, overseeing every aspect of its creation, development, and growth. From legal setup to product development and community management, I turned a vision into a fully functioning e-commerce brand with a strong online presence.Key Achievements:• Brand Development: Designed the Tilted Nation logo, created the brand identity, and established the company’s product line.• Website Development: Built and launched the Shopify website, ensuring a seamless and user-friendly e-commerce experience.• Social Media Growth: Grew social media channels to over 40,000 followers, utilizing content creation, influencer collaborations, and user-generated content (UGC) strategies.• Community Management: Owned and managed a Discord server with over 1,000 active users, fostering a strong and engaged community around the brand.• Influencer & Affiliate Marketing: Built and managed an influencer and affiliate marketing program, driving brand awareness and sales through collaborations and partnerships.• Email Marketing (Klaviyo): Developed and implemented targeted email marketing campaigns, utilizing Klaviyo to increase customer retention and conversions.• Amazon Store & Logistics: Managed Amazon store operations, including product listings, shipments, and FBA logistics to ensure timely deliveries and maximize sales.• Operations & Legal Setup: Handled all legal and operational aspects of the business, from incorporation to contracts, product sourcing, and shipping logistics.This role allowed me to leverage my skills across multiple areas of business, marketing, and operations, while building a thriving brand from scratch and creating a loyal customer base.

At MMG Brands, I played a key role in overseeing product development, sales support, and operations for wholesale clients such as Michaels and Kroger. My responsibilities spanned across multiple areas, ensuring smooth logistics, client satisfaction, and operational efficiency.Key Achievements:• Product Development: Assisted in developing and managing product lines tailored for wholesale distribution to major retailers.• Sales Support: Collaborated with the CRM system to manage client relationships and provided support to the sales team by coordinating proposals with the graphics team.• Logistics & Operations: Oversaw the packing, shipping, and logistics operations for delivering products to hundreds of warehouses across the U.S., ensuring timely and efficient distribution.• Inventory Management: Managed inventory tracking and forecasting to meet client demand and ensure the smooth flow of goods through the supply chain.• Cross-Department Collaboration: Worked closely with various departments, including graphics, sales, and warehouse teams, to streamline operations and enhance overall efficiency.In this role, I was able to leverage my skills in operations management, logistics, and client support to ensure that MMG Brands maintained strong relationships with wholesale clients while optimizing internal processes for better performance.

Promoted from Customer Service Representative to Marketing Coordinator in less than five months, I played a key role in growing Patient Sleep Supplies' digital presence while handling a variety of operational tasks.Key Achievements:• Amazon & FBA Store Growth: Led the growth of the company’s Amazon and Fulfillment by Amazon (FBA) store, optimizing listings and driving increased sales.• Website Content Management: Managed and updated website content to ensure it aligned with brand messaging and improved the user experience, contributing to higher customer engagement and conversions.• Marketing & Communications: Developed and executed marketing campaigns, including social media management and email newsletters, engaging customers and promoting products.• Operational Efficiency: Managed labeling, inventory, and shipping products to Amazon, ensuring smooth logistics and timely product availability.• Social Media Management: Created and scheduled engaging content for the company's social media platforms to build brand awareness and increase customer engagement.• Newsletter Campaigns: Designed and distributed newsletters featuring new products, promotions, and helpful sleep health tips to keep our customers informed.In this role, I balanced marketing, content management, and operations, contributing to the company’s growth and ensuring an efficient workflow.

Assisted customers with graphics and print jobs while maintaining printer upkeep and inventory.

Played a key role in customer service, merchandising, and sales by implementing creative ideas and work ethic.