Stephen Kalantgopoulos Email & Phone Number

Hauppauge, New York, United States

Patchogue, Ny

January 2021 - July 2022𝗣𝗣𝗖/𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴,𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱• Developed and implemented org-wide Standard Operating Procedures establishing synchronized work flows for up to 80 employees.• Led 60+accounts annually while offering 1-1 personalization at scale. • Reverse engineered campaigns in partnership with the client to design ad spends based on core goals resulting in 100% satisfaction. • Educated clients in ad spend and normed around benchmarks for progress, lead gen and growth across a full cycle campaign. • Implemented a company- wide reporting software resulting in 80% increased efficiency in data management across teams. • Increased audience engagement 10x by connecting creative process to ad spend in ⅔ of client accounts. • Shifted social media spends to more targeted approaches resulting in 60% improvement in metrics per account. • Designed and delivered training to team focused on industry standards, emergent trends and collaborative best practices resulting in 30% team engagement in during tenure.May 2018- December 2020𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁• Developed and managed web sites through Wix, SquareSpace and Shopify for 50+ clients annually. • Created Facebook Advertising Campaigns reaching up to 5 million impressions per campaign on average.• Initiated SMS, Email and Drip campaigns

Greater New York City Area

• Planned and launched innovative, creative and effective communications campaigns, such as Lead Generation, which resulted in upwards of 70 prospective leads per month• Created Email Marketing campaigns for clients that led to Ordering sale increases of 20-30%• Overhauled client websites to bring industry standard design to their outdated styles• Streamlined printed Marketing Materials packaged for clients increasing product awareness by 40%• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives• Oversaw department-wide transition into use of Trello to consolidate and modernize marketing team work output

Greater New York City Area

• Management of multiple PPC campaigns totaling over $10K a day in Ad Spend• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation• Leveraged industry trends and competitive analysis to improve customer relationship building• Oversaw preparation of marketing copy, images, videos, emails and other collateral• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns

Greater New York City Area

• Creative & Marketing, Successful management of PPC Accounts spending in the $20-25K a day range• Created compelling content for Social Media platforms that led to increases in product engagement• Overall ROI of 200% due to accuracy of Ad Targeting & Analytic studies• Motivated team members to meet and exceed sales targets• Created and implemented successful advertising strategies to boost growth

Marketing

Degree incomplete

Diploma