My role is essentially tasked with understanding the mindsets and capturing the imaginations of consumers, investors, business leaders, and key influencers in the business’ market. I’m tasked with leading and driving the brand and communication department while building strong relationships across the business as well as externally. I work with an exceptional brand marketing cross-functional team, driving new ideas and crucial day-to-day brand marketing operations with the support of C-Suite teams and other stakeholders. I’m also tasked with developing the strategic brand positioning approach across 5 African markets. Responsibilities• Responsible for the creation and placement of advertising that is in support of the business’ and sales team’s initiatives through media planning, creative development, metrics setting, market research, and vendor management. • Oversee the creation of all forms of marketing, e.g. interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations. • Set strategic direction for all communications by creating clear strategic priorities for the business and aligning resources accordingly. • Lead and execute strategic, proactive and reactive communication programs that aligns with the business goals and positions LOOP DFS Products as innovative and customer led to customers, employees, and other stakeholders. • Development of thought leadership initiatives, leveraging a wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market. • Manages insight gathering and research, ensuring frequent market and competitors analyses are carried out as well as conducting gap analyses which avail the business a competitive advantage and facilitate the realisation of opportunities for the business.

My role was responsible for leading the communications function within the NCBA Digital Business, to devise and execute strategic internal and external communications for the entire suite of products. This involves development of Communication and brand strategies with the aim of growing brand equity while strategically positioning the business and all its brands in market.Responsibilities• Develop and execute an insight-driven marketing and communications strategy.• Establish good media relationships, identify publicity opportunities and pitch stories to deliver key messages and support campaigns led by business teams.• Produce compelling strategic communications and impactful content, including digital or virtual events, that demonstrate value for money.• Work across the different business lines, and across functions, to ensure the brands’ messaging, positioning, and narratives are consistent, for all audiences. • Provide counsel to business on issues of communications, reputation, brand, and culture while maintaining strong working relationships with key partners. • Lead people and encourage creative risk-taking and innovation, acting as a sponsor as needed to turn ideas into actions. • Oversee the strategic approach for the business’ content development and channels, working in partnership with agencies and other business partners. Achievements• Led the content and communication team for the NCBA Digital Business responsible for key financial solutions brands driving an organic month on month acquisition rate of 1900 customers against an industry standard of 500-600 customers.• Developed and executed the M-Shwari Pamoja Campaign, a brand campaign that aimed at reconnecting with customers while driving positive credit behaviour and encouraging repayments. The campaign delivered a repayment rate of 15% equating to KES.0.9 B over a period of 4 months against a month on month run rate of 6%.

Transitioning into financial services enabled me to apply my learnings from previous roles. My role involved creation of Communication and marketing strategies that grow the business’ share in the market through data led Go to Market plan creation and execution, Customer acquisition strategies and actively engaging customers on a day-to-day basis to ensure the business remains top of mind and increase our share of wallet.Responsibilities• Write/oversee writing of media lines, core scripts, briefs, speaking notes, articles, case studies, copy for digital and print and other media. • Oversee the Business social media channels providing direction on strategy and content. • Develop engaging communication assets leveraging on SMS, email, in app, cloud/push. • Contribute to the implementation of customer engagement strategies to improve number of customers and increase profitability of the target customers. • Build a customer-centric journey for customer events through relevant nudges to address customers’ needs, grow customers’ NPS and improve engagement level. Achievements• Designed and executed system change over communication and partner management strategies for the premier Mobile savings and loans product in Kenya, M-Shwari. The communication specifically aimed at preparing and supporting a total of 30 Million customers through the 36 hour changeover period. The communication plan entailed planning rollout in alignment with regulator guidelines. It also entailed media and press relations and management as well as coordinating and engaging with key strategic partners with an aim of keeping all stakeholders informed.• Streamlined customer engagement processes for the NCBA Digital business solutions leading to a 30% grow in customer deposits and 32% increase in disbursements in 2020. This involved putting in place solid strategies that supported customer acquisition, lifetime engagement as well as cross selling of solutions based on customer activity.

At Squad Digital I had the privilege of leading the content team working on high-profile websites, developing corporate communication strategies and leveraging on digital and social media as well as digital PR to grow brand affinity while driving engagement and conversions for various businesses. Working on high profile websites was an exciting and rewarding experience. I specialised in optimizing content structures, ensuring seamless navigation, and creating engaging material that captivated target audiences. Through data-driven insights and strategic approaches, our efforts resulted in optimised user experiences and increased brand engagement.Responsibilities• Coordinate/ oversee planning and rollout of strategic digital channels/platforms such as websites, social media and blogs clearly defining launch, content curation, adaptation, commissioning, quality and publishing.• Lead content work stream, responsible for working across clients’ business to source content for digital channels both internal and customer facing.• Overseeing and actual writing of clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters, TV, Radio and other relevant media).• Leverage on best SEO practices to optimise content to drive reach and traffic on web.• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction for clients and partner brands.• Plan and design, content, and production of clients’ marketing materials. Achievements• Content lead in the team that won a Bronze award in the Loeries Awards South Africa 2016 under the Service Design category.• Content and communication project lead for top websites in Kenya. These include Safaricom.co.ke, KRA.go.ke, CA.go.ke. The projects entailed redesigned of the website content structure for easier discovery, SEO optimisation, rewriting the website copy and embedding key words as well as tags.

During my tenure at Shekele Communications, I had the privilege of being part of a remarkable team that significantly contributed to my professional growth, particularly in the realm of 'Above The Line' advertising. Collaborating with a team of brilliant minds, I had the opportunity to work on several noteworthy campaigns that not only enriched my skill set but also honed my creative thinking and strategic direction capabilities.Responsibilities• Researching target audiences, including demographics and behaviours, to create effective marketing campaigns that drive sales and drive leads generation for business.• Developing advertising copy for various traditional medias i.e. television, radio and print.• Collaborating with art directors and graphic designers to ensure that advertisements are visually appealing and effective.• Developing brand messaging strategies, including taglines and slogans.• Developing advertising campaigns assets including commercials, brochures, direct mail pieces, and billboards.Achievements• Received Bronze award in the 2016 APA Awards under the Radio advertisement category for the Co-operative Bank’s Leafy Suburbs Radio Advertisement.• Developed go to market as well as brand growth and acquisition campaigns for various brands including Hino Trucks and Buses, Eldoville and EABL.• Developed the Co-operative Bank Expansion and Rebranding campaign through the development of creative copy for different media such as Radio, TV and print.• Directed multiple radio spots that helped in effectively marketing of different brands to the target audience.

My engagement with AIESEC provided me with valuable exposure to sustainability & environmental initiatives. As a Team Leader for Incoming Exchange & Projects, I collaborated with various organisations, including those focused on environmental conservation. I facilitated partnerships that created internship opportunities in the field, fostering engagement & knowledge sharing. Additionally, I organised team-building events with an environmental focus, such as tree planting & awareness campaigns. These experiences demonstrate my passion for environmental causes & ability to contribute effectively to the goals of environmental organisations. I am eager to apply my adaptability, dedication, & passion for sustainability to make a positive impact.Responsibilities• Contacting and initiating strategic relationships with key partners in the AIESEC’s network to develop impactful community Development projects and internship opportunities for students across the world.• Research on key areas of need in the community that can be supported by the AIESEC network to transform lives.• Develop sustainable community development projects aimed at driving positive impact through innovative solutions.• Develop engaging communication strategies that unpack the AIESEC in Daystar offering to students within the university.• Develop informative communication packs and strategies for corporate engagements and on boarding clearly defining projects, areas of partnership as well as expected outcomes and value derived for each partner.• Identify, plan and manage events for AIESEC in Daystar aimed at driving the Local Chapter initiatives through fund raising, membership acquisition and partner engagement.Achievements• Brought on board three different organizations to partner with AIESEC Daystar thus creating more internship opportunities.• Created partnerships with other universities outside the country i.e. China, The Netherlands and Brazil.