Stephen Kelly Email and Phone Number

● Activate new markets with strategic targeting from new item launches, developing program focus, effectively allocating resources, building manpower, and presenting to key customers, gaining global distribution.● Exceeded sales goals 24% in FY 2023.● Achieved Cost Plus World Market business in 2023. Grew business Q1/Q2 34%.● Colorado market grew 63% FY2023 vs 2022.● Achieved new distribution with Sprouts 2024.● Collaborate closely with major retail outlets like Aldi, Sam’s Club, Costco, Cost Plus World Market, Sprouts, and Walmart, maximizing revenue opportunities.● Establish rapport with portfolio managers in each individual state.● Build a high-performing sales strategy to land order POs for all states for brands not authorized initially with national contract, driving improvement opportunities for business growth.● Optimize relationships, securing programs including Central Market Texas, Spec’s Texas HEB and Bristol Farms, Southern California.

● Consulted on the generation of Go-To-Market efficiencies through effective introduction and pricing strategies, sales team development, and compensation planning for Adult Beverage and Cannabis clients.● Recruited 5 District Managers providing tailored coaching, training, and tactful problem-solving to ensure consistent goal achievement.● Deployed the overall sales plan, establishing territories, setting goals, creating dispensary call schedules, and coordinating plans with the distributor network, serving the nation.● Established retail distribution to Whole Foods and secured distribution with Republic National Distributing Company, engaging with stakeholders as needed to build productive processes.

● Developed sales and distribution strategies for products without previous distribution in the US, determining market focus and selecting appropriate partners.● Drove revenue growth and market expansion, obtaining brokers for Southern and Northern California markets leading to 1st year sales of 18% above goal.● Created pricing and promotional plans to support sales at retail, analyzing supply and demand trends with meticulous attention to detail for accurate alignment.● Selected and managed a distributor for Texas as well as gaining retail distribution in Costco (TX) with tactful issue resolution to remove barriers to success.● Established a profitable distribution from the ground up for boutique natural, organic, and sustainable Spanish wine brands, using a keen eye for detail and merchandising.

The spirits division of Terlato Wines International. The company’s portfolio includes more than 100 wine, spirits and water brands from 19 countries. Focus spirits brands include: Langley’s Gin, Marnier Cognac, Don Pancho Rum, Tigre Blanc Vodka.REGION MANAGER – WEST (States: AK, AZ, CA, CO, ID, LA, MO, MT, NM, NV, OR, TX, UT, WA, WI) Tasked with activating all new markets. Set points of distribution and depletion goals. In charge of all pricing and programming. Partnered with distributor Rep’s to deliver impactful presentations to key customers. Conducted monthly meetings and quarterly business reviews with Channel Vice Presidents and all key regional personnel. Identified key markets for program focus, resource and manpower allocations. Accomplishments• ● Deployed customer-driven marketing to grow accounts sold on sale business in California by 45% ● Secured gin distribution in Kroger in the Southwest building strong relationships with management and continually offering creative solutions to sales challenges.● Established and conducted key training and crew drives in key markets to focus on the Ultra-Premium portfolio for distributors using knowledgeable presentation.

● Launched the new Pinot Grigio brand and led the nation in sales/distribution in 2013 using tactical execution of comprehensive sales plans. Grew business 71%.● Initiated out-of-department displays for Kroger stores in Southern California utilizing WX brands to target customers in new, innovative ways.● Worked cross-functionally to continuously improve all facets of sales and marketing to expand business.