Marketing Director
CurrentA global application provider offering consumer incentives and discounts. I develop and implement marketing communication strategies for a domestic and global sales team across three languages. I lead cross-functional project initiatives including web/app design and implementation, video marketing, graphic and digital design, domestic and international event support, physical and digital ebooks creation, merchandise design, new business pursuit presentations, and more. With financial challenges present, I identified the need for organization, leadership, accountability, tracking, process flow improvements, and personnel changes.Success included eliminating personnel by 20% while increasing departmental capacity and output. I identified, eliminated, and internalized 70% of the marketing outsourcing functions. I absorbed two internal positions and delegated responsibilities without backfilling roles. I identified and promoted internal talent while training, developing, and retaining employees.In executing the above mentioned I developed visible process flow diagrams for project flow and execution. I created an online cross-departmental resource sheet for increased communication, improved process flow, and accountability. While increasing capacity and eliminating personnel, we experienced a significant increase in output and overall employee satisfaction.