Accomplished marketing executive with over 25 years of progressive experience in product and brand marketing. Able to guide brand development or revitalization, key competitive differentiators, customer focus and foundational messaging.-Demonstrated success in ideating, developing and launching new products, and driving revenue growth through strategic initiatives. -Proven ability to conduct in-depth market research, and develop innovative marketing strategies that resonate with target audiences. -Adept at identifying consumer insights, and implementing process improvements to enhance efficiency and speed to market. -Recognized for outstanding leadership, creativity, and a track record of delivering results that exceed expectations.
Freelance
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Marketing ExecutiveFreelance Feb 2024 - Present
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Senior Vp Of MarketingYounique Products Sep 2023 - Mar 2024Lehi, Utah, United States -
Vp Brand & Product MarketingPlexus Worldwide Aug 2022 - Sep 2023Scottsdale, Arizona, United States -
Director, Category Marketing At Nature'S Sunshine ProductsNsp Jul 2019 - Aug 2022 -
Director Of Brand, Nsp China, Synergy Japan & KoreaNsp Feb 2018 - Jul 2019Lehi, Utah
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Vice PresidentUtah First Federal Credit Union Jan 2017 - Jun 2017 -
Director, Pharmanex Global Product MarketingNu Skin Enterprises Oct 2011 - Dec 2016Provo, Utah AreaDirect a team of marketers, scientists, formulators, regulatory specialists, project managers, marketing communications specialists, and creative designers to bring innovative new products to market in 50+ countries. -
Senior Product Marketing ManagerNu Skin Enterprises May 2006 - Oct 2011Responsible for the development and management of nutritional products. I lead a cross-funtional team that creates and manages hundreds of products in 44 countries.
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Senior Regional Marketing ManagerNu Skin Enterprises Oct 2003 - May 2006Work with markets to create an effective overall product marketing strategy including, mix, cycles, pricing and positioning. Oversee the 3 year product planning calendars for each market. Help markets grow through timely product introductions.Represent market interests in the corporate circles. Lead a cross functional operations team to ensure product development, registration, packaging, production, shipment and support. Look at processes and procedures to determine their effectiveness. Create and analyze reports to spot weaknesses and opportunities. Identify and resolve problems. Create and implement new SOPs to improve productivity and accountability.
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Marcomm ManagerNu Skin Enterprises Dec 2002 - Oct 2003Manage the story for a line of products. Create Concept Sheets and Launch Kits for existing and new products. Work closely with a cross functional group to coordinate correct and legal communication.
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Employee Training And Development ManagerNu Skin Enterprises Feb 2000 - Dec 2002Manage the development of training for all divisions. Assist division leaders with strategies and implementation. Manage and improve the training process. Manage multiple training projects simultaneously. Manage & develop a strong team of training developers & presenters.
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Marketing ManagerEquity Title Insurance Agency Jun 1998 - Oct 1999Create new ways to promote and grow revenue. Build relationships with key clients to maintain and grow revenue. Develop marketing plans, strategies and materials. -
Broker ManagerThe United States Playing Card Company Nov 1993 - Oct 1996Responsible for sales of playing cards in 10 states. Evaluate, hire, and manage five outside sales companies. Develop and implement sales and marketing plans. Forecast sales and budget resources. Develop distribution channels and evaluate new channels. Develop key business relationships for problem management. -
Territory ManagerSmithkline Beecham Mar 1991 - Mar 1993Sell health and beauty products to the grocery and drug channels. Manage over 300 retail accounts and 5 small wholesale accounts. Develop relationships of trust with customers. Create displays and promotional ideas.
Steve Lake Education Details
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Marketing -
Speech And Rhetoric
Frequently Asked Questions about Steve Lake
What company does Steve Lake work for?
Steve Lake works for Freelance
What is Steve Lake's role at the current company?
Steve Lake's current role is Marketing Leadership and Innovation.
What schools did Steve Lake attend?
Steve Lake attended Brigham Young University, Brigham Young University.
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Steve Lake
Seattle, Wa4gmail.com, umich.edu, zillow.com, zillow.com3 +120647XXXXX
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2harding.edu, harding.edu4 +150123XXXXX
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1gablelaw.com -
Steve Lake
Salt Lake City, Ut2utah.edu, embarkwithus.com -
4sector9.com, pony-ex.com, sector9.com, sector9.com2 +185840XXXXX
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