Stephen Lasher Email & Phone Number

Miami, Florida, Us

Oversaw forecasting, inventory management and pricing for 20 Owned and Operated TV Stations markets and 17 Radio markets that account for $800M in sales. Reported to the CFO of Local Media and managed a bi-coastal team of 5. • Used historic performance and local market forecasts to derive a long range sales plan. Plan submitted to Univision CEO, CFO and senior leader and used in preparation for company IPO.• Built a predictive short term revenue forecasting tool. Tool cut forecast inaccuracy from 15% to 5%, reducing uncertainty by about $10M a quarter.• Managed market pricing deep dive and strategy session in Los Angeles that turned around business from declining -11% in 2015 to growing +10% in 2016. • Improved revenue by $12M by evaluating inventory usage and redeploying prime inventory.• Established a set of key performance indicators and dashboards to track operational improvements. • Initiated a weekly revenue forecasting process to report risks/opportunities to President of Local Media.• Created “War-Room” template to be used by a market to drive sales improvement and strategy. • Worked as steering committee member for the Sales Forecasting/CRM/RFP system overhaul and implementation.• Prepared material for Investor Relations team in preparation of potential Univision IPO. Responsible for all Local Media sales material. • Devised new Radio Network inventory process to maximize available inventory and drive price.

New York, Ny, Us

Responsible for overseeing Ad Sales Finance for the NBC News Group. These networks compromised net sales revenue of over $1B in 2013. Worked with EVP of NBC News Sales and CFO of NBC News to create Short-term and Medium-term sales forecasts based on predicted ratings and market conditions. Advised on levels of upfront/scatter and scatter pricing to maximize potential sales.· Worked on developing Rate Card for use in Upfront sales.

New York City, Ny, Us

Responsible for overseeing Ad Sales Finance for the Bravo, Oxygen, Style and Sprout networks of NBC Universal's Cable portfolio. . These networks compromised sales of over $800M in 2012. Worked with EVP of Cable Sales to create Short-term and Medium-term future sales forecasts based on predicted ratings and market conditions. Advised on levels of upfront/scatter and scatter pricing to maximize potential sales.· Worked on developing Rate Card for use in Upfront sales.

New York City, Ny, Us

Based on industry standards, developed pricing reports to better evaluate sales decisions. Created reports to track Average Unit Rate, Average Cost Per Point, and Effective Unit Rate. Help guide 1Q11 to +10% Average unit rate growth. Developed variance tracking metrics. Variances to plan was broken down into its components: Pricing, Ratings, and Volume. These variance explanations were used to explain differences to senior management.

New York City, Ny, Us

Responsible for building full year revenue forecast for USA, Syfy, Sleuth, Chiller, UniHD. These networks compromised sales of over $1B for 2010. Helped set sales incentive goals based on yearly sales forecasts. Created Short-term and Medium-term future sales forecasts based on predicted ratings and market conditions. Advised on levels of upfront/scatter and scatter pricing to maximize potential sales.· Created simple to read sheets to explain yearly revenue variances for executive review. Used by Cable CFO, Head of USA/Syfy Sales and Ad Sales COO.Emerging Networks· Worked closely with the Direct Response team to monitor rates and help find ways of improving growth. Helped grow sales 45% in 2009.

Mba

Master Of Engineering, Operations Research And Industrial Engineering