Stephen Lichte Email & Phone Number

Buffalo, New York, United States

Buffalo, New York, United States

Buffalo, New York, United States

Buffalo, New York, United States

As Senior Graphic Designer, at Rembrandt Quality Charms, I am responsible for the creation of any and all printed and digital promotional materials to assist in the sales of Rembrandt Charm Jewelery. These include, but are not limited to: printed catalogs, posters, sell sheets, magazine ads, web banners, and email graphics. As Lead Photographer, it is my responsibility to oversee the creation of all new product photography used in Rembrandt branded print materials and on its e-commerce site, including product-only photography, lifestyle product photography, and 360-degree spin photography

Buffalo-Niagara Falls Area

I worked as a freelancer for MJ Peterson on several occasions over the space of about 4 years, helping them create video content for display on their social media channels (Facebook & YouTube). These videos varied in length (from about one to three minutes), and covered topics ranging from apartment and neighborhood tours to sales team recruitment. In addition, I have also done event photography work for MJ Peterson at their yearly sales team awards, as well as taking portraits of individual realtors.

Buffalo/Niagara, New York Area

As Senior Multimedia Designer, I was in charge of the creation of instructional YouTube videos for 6 different Brady Brands (Emedco, Seton US, Seton Canada, Seton School Safety, Lockout Pro & Labor Law Posters Online). I was directly involved in all stages of video development including content research, scriptwriting, storyboarding, planning, audio/video production, editing and YouTube channel management. In my 7 years in this position, I was responsible for the creation of over 200 unique videos, which have, to date, driven over 3-1/2 million views on their respective social media channels. These videos were successfully utilized in campaigns to support product launches, integrated into product presentations on the web and in print in order to increase customer acquisition and retention, and used internally to help train our sales team on new and existing product lines and important regulatory information.

Buffalo/Niagara, New York Area

In addition to my main duties as Senior Multimedia Designer, I also held the official position of Lead Photographer of the Brady Buffalo Photography Studio as well. In this position, it was my responsibility to oversee the creation of all new product photography used in Brady branded print materials and e-commerce sites, including product-only photography, lifestyle product photography, and 360-degree spin photography (utilizing new 360 photo equipment and software purchased in 2013). As the photo team leader, I was responsible for the day-to-day management of all assistant photographer schedules, and was the direct point of contact between our creative team and the senior product managers. In the 6 years that I managed the Buffalo Studio, my assistant photographers and I shot, edited and archived over 50,000 photographs of over 2000 individual products, and were an integral part of successful ongoing efforts to drive customer engagement, conversion, and retention rates by upgrading visual elements on our e-commerce channels.

Buffalo/Niagara, New York Area

As UX/UI Designer, I was in charge of designing detailed microsite, landing page and specialty page wireframes and prototypes, as well as web graphics, animated graphics, icons, buttons and banners for Brady Workplace Safety Americas websites (emedco.com, seton.com, and seton.ca). I also collaborated with the Emedco marketing team to help design, code and schedule Emedco’s weekly customer email blasts, including the development of email and fax campaigns specifically targeted at inactive customers. As Multimedia Designer, It was my responsibility to assist in building a social media presence for the Emedco brand by creating a library of short, instructive video content for our (at the time) brand new YouTube channel. This content could then be effectively leveraged across multiple customer touch points, including the Emedco website, email blasts, and in printed catalogs. In addition to this, I was responsible for the creation of tens of thousands of product images, and for ensuring all images conformed to established image size, content, and quality standards. I was also in charge of uploading web images to their appropriate image servers, as well as troubleshooting website image issues (primarily missing images), and collaborating with web development team and product managers to develop strategies and timetables for the replacement of out-of-date or visually inaccurate web images.

Buffalo/Niagara, New York Area

As Senior Graphic Designer, I was responsible for all of the same duties that I had previously performed as a Junior Designer at Emedco. In addition to these duties, however, I was also expected take the lead on larger catalog projects, like redesigning entire sections of our main catalog and managing the development of specialty catalogs, both of which involved close collaboration with the Emedco Marketing department. I was also expected to take on more of a leadership role by helping mentor our team of Junior Designers, offering them valuable insight and advice based on my own experiences at the company. I was also offered the ability to develop new skillsets by assisting Emedco’s e-commerce team with email development and design, website banner and icon creation, and creating new product imagery for the growing Emedco website.

Buffalo/Niagara, New York Area

As Junior Graphic Designer, I was responsible for the production of printed materials supporting Emedco catalog marketing campaigns. This included catalog page and cover group development and design, new product artwork development and design, photo retouching, and photoshoot coordination and execution. In addition to my catalog related duties, I was also in charge of the creation of supporting promotional business materials, including promotional letters, shipping stuffers, envelopes, business cards, logo design, call center brochures and sales materials, and weekly fax blasts. I was given the opportunity to go on supervised and unsupervised press checks at Quad Graphics facilities in Wisconsin and West Virginia to oversee the printing of our catalogs and ensure their quality.