Stephen Lin Email and Phone Number

Responsible for $400M+ Sales, Strategy, and Commercial Operations. Leading PlayStation's sales organization across China with sales team and retail partners.

•China Brand lead of Call of Duty franchise •APAC Brand lead of Destiny the game

Leading Unity engine online licensing business to developer/publisher in Greater China, by activation, promotion, user acquisition and monetization

E-Commerce Sales Manager / Digital Distribution Manager, China●Leading distribution business with B2C online retailer Alibaba / JD and drive long sales growth. ●Managing the daily online operation and discipline of the e-commerce platform. Closely work with internal sales/product/marketing team, and external AD agencies.●Initiating specific promotion plan based on sales data analysis, customer needs analysis, consumer behavior analysis, promotion, and effective actions.●Managing China PlayStation Store with full responsibility in operation, sales, and digital marketing activities to achieve high MAU, monetization and membership satisfaction.

Regional Product Marketing Manager Lead, China & Taiwan●Taking direct ownership of product portfolio marketing role SIE published and managing China game business software SKU / Go-To-Market strategy. Shipped more than 100 titles officially under SARFT/ MOC national approval.●Initiating product launch with local publisher, sales and marketing team to meet business goals. Covering Go-to-Market operation such as product SKU Planning, marketing assets localization, manufacturing fulfillment, and marketing strategy.

Product Marketing Manager Lead, Taiwan●Leading product team to manage hardware, software product and network services lines in sales, marketing and operation aspect in Taiwan market. Managing P&L and people manager of 9 staffs in department.●Developing new business opportunities such as IP licensing and B2B business such as gif card POSA business covering more than 11,000 shops island-wide.Sales Manager, Taiwan●Handling ecommerce / CVS / national-wide retail / Telecom / chain store retailer as account manager, growing sales YoY ratio to 180% in average.

Taking regional product marketing role developing product strategic initiative to local market.Orchestrating marketing activities, managing agency and sales team by tracking key objectives to meet product launch and long term success.Driving the Xbox LIVE service including membership subscription and transaction. Work closely with regional HQ planning team and allocate resources to campaign / promotion execution.Launched AAA titles GoW / Halo franchise, Kinect and several ones.

Managing retail and key channel marketing activity such as retail exposure, merchandising, tradeshow and promotional event.Dealing product assets localization and trainningMicrosoft Xbox / Office certified master trainer

Sales and Marketing Executives ●Dealing trade marketing role in BANDAI in major key categories of video games (Nintendo, PlayStation, Xbox, and PC), trading card, capsule & box toy, and IP licensing business in Taiwan market. Reached averagely 150% sales growth 3 years in series.●Planning and executing ATL/BTL marketing activities with IP licensors, DISIT and agency.