Director Of Commercial, Sales Operations
CurrentResponsible for $400M+ Sales, Strategy, and Commercial Operations. Leading PlayStation's sales organization across China with sales team and retail partners.
Mar 2020 - Present
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Stephen Lin Email & Phone Number
Director of Commercial, Sales Operations
at
PlayStation
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✓ Verified July 2026
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Current company
Role
Director of Commercial, Sales Operations
Location
Huangpu District, Shanghai, China
Who is Stephen Lin? Overview
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Stephen Lin is listed as Director of Commercial, Sales Operations at PlayStation, based in Huangpu District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Stephen Lin.
Stephen Lin previously worked as Senior Brand Manager, China at Activision Blizzard and Senior Online Acquisition and Sales Manager, Greater China Region at Unity. Stephen Lin holds Mba, Technology And Innovation Management from National Chengchi University.
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PlayStation
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Profile bio
About Stephen Lin
At the helm of PlayStation's commercial operations in China, my focus lies on driving sales exceeding and devising robust sales strategies. The journey from leading the Call of Duty brand in China to my current role has honed my expertise in product marketing and online acquisition, contributing significantly to our foothold in the China/APAC region.In collaboration with a dedicated sales team and retail partners, we've achieved substantial growth and market expansion. My commitment to innovative digital marketing practices and solidifying partnerships underscores our success in navigating the competitive gaming and entertainment landscape in China.
Listed skills include Product Marketing, Product Management, Business Strategy, Competitive Analysis, and 30 others.
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Stephen Lin's current company
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11 roles
Stephen Lin work experience
A career timeline built from the work history available for this profile.
Senior Brand Manager, China
•China Brand lead of Call of Duty franchise •APAC Brand lead of Destiny the game
Aug 2018 - Mar 2020
Senior Online Acquisition And Sales Manager, Greater China Region
Leading Unity engine online licensing business to developer/publisher in Greater China, by activation, promotion, user acquisition and monetization
Dec 2017 - Jul 2018
E-Commerce Sales Manager / Digital Sales And Marketing Manager
E-Commerce Sales Manager / Digital Distribution Manager, China●Leading distribution business with B2C online retailer Alibaba / JD and drive long sales growth. ●Managing the daily online operation and discipline of the e-commerce platform. Closely work with internal sales/product/marketing team, and external AD agencies.●Initiating specific promotion plan based on sales data analysis, customer needs analysis, consumer behavior analysis, promotion, and effective actions.●Managing China PlayStation Store with full responsibility in operation, sales, and digital marketing activities to achieve high MAU, monetization and membership satisfaction.
Jan 2015 - Dec 2017
Regional Software Product Marketing Manager
Regional Product Marketing Manager Lead, China & Taiwan●Taking direct ownership of product portfolio marketing role SIE published and managing China game business software SKU / Go-To-Market strategy. Shipped more than 100 titles officially under SARFT/ MOC national approval.●Initiating product launch with local publisher, sales and marketing team to meet business goals. Covering Go-to-Market operation such as product SKU Planning, marketing assets localization, manufacturing fulfillment, and marketing strategy.
Jan 2015 - Dec 2017
Product Marketing Manager Lead
Product Marketing Manager Lead, Taiwan●Leading product team to manage hardware, software product and network services lines in sales, marketing and operation aspect in Taiwan market. Managing P&L and people manager of 9 staffs in department.●Developing new business opportunities such as IP licensing and B2B business such as gif card POSA business covering more than 11,000 shops island-wide.Sales Manager, Taiwan●Handling ecommerce / CVS / national-wide retail / Telecom / chain store retailer as account manager, growing sales YoY ratio to 180% in average.
Nov 2011 - Jan 2015
Game Product Marketing Manager
Taking regional product marketing role developing product strategic initiative to local market.Orchestrating marketing activities, managing agency and sales team by tracking key objectives to meet product launch and long term success.Driving the Xbox LIVE service including membership subscription and transaction. Work closely with regional HQ planning team and allocate resources to campaign / promotion execution.Launched AAA titles GoW / Halo franchise, Kinect and several ones.
Jun 2010 - Nov 2011
Retail Channel Marketing Manager
Managing retail and key channel marketing activity such as retail exposure, merchandising, tradeshow and promotional event.Dealing product assets localization and trainningMicrosoft Xbox / Office certified master trainer
Nov 2009 - Jun 2010
Sales And Marketing Senior Executive
Sales and Marketing Executives ●Dealing trade marketing role in BANDAI in major key categories of video games (Nintendo, PlayStation, Xbox, and PC), trading card, capsule & box toy, and IP licensing business in Taiwan market. Reached averagely 150% sales growth 3 years in series.●Planning and executing ATL/BTL marketing activities with IP licensors, DISIT and agency.
Nov 2006 - Nov 2009
Second Lieutenant 步兵少尉軍官
Republic Of China Army, Sixth Corp 北部作戰區第六軍團
Nov 2004 - Jul 2006
Executive Assistant To Gm
Jul 2004 - Oct 2004
6 education records
Stephen Lin education
Mba, Technology And Innovation Management
National Chengchi University
Leadership Communication With Impact, Organizational Leadership
Doctor Of Philosophy - Phd Candidate, Business Administration And Management, General
Bachelor Of Science - Bs, Mechanical Engineering
Executive Program
得到高研院 2021 Class
Executive Education
FAQ
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What company does Stephen Lin work for?
Stephen Lin works for PlayStation.
What is Stephen Lin's role at PlayStation?
Stephen Lin is listed as Director of Commercial, Sales Operations at PlayStation.
Where is Stephen Lin based?
Stephen Lin is based in Huangpu District, Shanghai, China while working with PlayStation.
What companies has Stephen Lin worked for?
Stephen Lin has worked for Playstation, Activision Blizzard, Unity, Microsoft, and Bandai Namco Games Inc..
How can I contact Stephen Lin?
You can use AeroLeads to view verified contact signals for Stephen Lin at PlayStation, including work email, phone, and LinkedIn data when available.
What schools did Stephen Lin attend?
Stephen Lin holds Mba, Technology And Innovation Management from National Chengchi University.
What skills is Stephen Lin known for?
Stephen Lin is listed with skills including Product Marketing, Product Management, Business Strategy, Competitive Analysis, Strategic Partnerships, Product Development, Market Research, and Go To Market Strategy.
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