• Directing a diverse team of 4-6 members encompassing roles from Data Scientist to Senior Manager of Web Analytics to enhance the Analytics and Testing/Optimization capabilities of Adobe's Creative and Document Cloud Suite (DME) site.• Spearheading bi-weekly Run the Business (RTB) B2B Web Performance meetings, delivering insightfs on Web Performance, Opportunities, and Test Results to Senior Executives and VPs.• Leading the Analytics team in developing an automated report pinpointing checkout journey drop-off points on our DME site, resulting in a $20 million optimization ARR boost.• Applying Data Science methodologies to implement the CUPED model and other statistical models, facilitating low-traffic and personalization tests to achieve statistical significance. The CUPED model alone identified a $4 million ARR opportunity.

• Led global Web and Ecom Analytics team to derive data-driven insights for Ecom conversions, retention, and LTV.• Analyzed Product Analytics data to derive opportunities for optimizing acquisition and recurring revenue.• Provided weekly insights for Web, Digital and A/B Test results.

• Led global analytics team to optimized Adobe Analytics tagging and Reporting• Provided weekly A/B test results and insights from Adobe Target and offline data from Hadoop• Designed and built a Single Source of Truth Dashboard providing insights for Web and Digital Initiatives

•Managed and strategized redesign/ongoing optimizations of the LinkedIn Sales Solution website globally (Ecomm + B2B Leads from Web, Chat and Phone)• Launched multiple A/B tests to provide a personalized experience based on customer attributes.• Optimized homepage of microsite to provide a personalized experience that has provided positive results for self serve conversions

Strategized the Analytics Implementation piece of for a large Data Analytics project for Carnival's Holland America and Seabourn Cruiselines. This project was one of Sapient's largest projects that included offline and online campaign tracking, web analytics and data warehouse components.

Grew the revenue and staff for SapientNitro's West Coast Analytics practice. Managed and led implementation projects for various analytics tools (Adobe Digital Marketing Suite, Google Analytics, IBM CoreMetrics)•Strategized and created a Web Personalization Playbook for BMO Harris Bank•Clients I have collaborated and worked with include Target, Beats by Dre, BMO Harris, Starbucks, Guthy-Renker, Daimler-Chrylser, BBVA Compass, Holland America and Seabourn Cruise Lines•Planned and executed Adobe Target A/B Testing Campaigns for one of the largest direct marketing consumer goods companies to help optimize campaign landing pages.•Created requirements for the implementation of multiple Adobe Marketing Cloud solutions (Analytics, Target, Data Workbench, DTM) to enable cross channel tracking, analysis, and optimization.•Initiated and developed strategic partnerships with the following vendors: Tealium, Ensighten, and Optimizely

•Supervised a 15 member onsite and offshore team to implement and integrate Omniture Web Analytics Suite (Insight, SiteCatalyst, Test and Target).•Designed and delivered over 30 weekly performance dashboards to the Executive Marketing Management team and a monthly KPI report for the CEO of the fifth largest US bank.•Optimized the tagging efforts of a SiteCatalyst Implementation for a major airline company. Planned the testing phase of this project to ensure the traffic and conversion variables tagged matched the requirements gathered.

Administered and utilized Omniture Digital Suite products (Test & Target, Test & Target 1:1, SiteCatalyst) tooptimize and strategize web marketing campaigns for clients.•Performed A/B and Multivariate testing via Test and Target for various clients’ websites. Results from these tests helped clients increase conversion rate, Revenue per Visitor and Average Order per Visitor.•Administered Omniture Test & Target 1:1 to help the fourth largest US bank optimize click-through rates, acquisitions and revenue through website banner ads.•Utilized Omniture Site Catalyst and Test and Target 1:1 to create weekly/monthly dashboards to VP level executive teams for clients. Provided summary of results based on analysis of data-driven figures.

Implemented solutions to help improve internal processes within the Investment Operations Department.•Documented business requirements and test plans for the implementation of Lombard Risk’s Colline system, reducing risk and manual procedures associated with the collateralization of derivatives. •Analyzed and documented business requirements to implement an application that provides portfolio ROI analysis and compares performance metrics against a benchmark portfolio. •Researched and provided solutions using Bloomberg as a tool that improved fixed income trade processes. These reengineering solutions resulted in reducing manual procedures by 70%.•Performed a cost benefit analysis of various Derivative Trade Confirmation tools and presented recommendation to senior management. Planned and managed the implementation of this tool.

Completed a consulting project to strategize, organize and deploy an enterprise-wide application called NuGenesis for Amgen, one of the largest biotech companies. •Gathered requirements, drafted test scenarios/plans, and provided user training for NuGenesis. •Tested and verified various modules of NuGenesis to ensure compliancy with 21 CFR Part 11 regulations.

Researched, gathered and drafted business requirements documents to successfully implement Lawson Financials.

Analyzed core business functions, mapped business processes and drafted design specifications for the development of financial applications for the Office of Finance for the City of Los Angeles and California Franchise Tax Board.

Reviewed, analyzed and tested clients' business processes and IT change management controls to determine recommendations that improved system controls, managed risk exposure, and increased data security/integrity.Improved and enhanced system development life cycle procedures for companies within various industries including: technology, finance, aerospace/defense, manufacturing, and health care. Identified application enhancements that improved warehouse operations for a large healthcare product distribution company. These recommendations improved efficiency of operations by 14%.Conducted SAS 70 Audit for a major technology consulting firm to review IT controls and standards related to Sarbanes-Oxley.