Stephen Lofton Email & Phone Number

Developed and executed comprehensive digital marketing strategies across social media platforms, enhancing brand visibility and engagement.• Managed meta advertising campaigns, optimizing keywords, bids, and ad placements for maximum ROI.• Conducted A/B testing to refine ad copy, landing pages, and targeting parameters, improving campaign performance.• Oversaw Shopify site management, ensuring optimal functionality, user experience, and mobile responsiveness.• Implemented Klaviyo email campaigns, resulting in increased open rates and conversions.• Utilized Privy marketing tools to create and optimize onsite lead generation assets.• Monitored and analyzed Google AdWords campaigns, improving performance and cost-efficiency.• Utilized Google Analytics to track website traffic, user behavior, and conversion funnels, providing actionable insights.• Collaborated with cross-functional teams to ensure consistent brand messaging and alignment across marketing channels.

• Managed ecommerce accounts and storefronts on platforms such as Ebay, Etsy, and Amazon.• Oversaw digital marketing strategies to enhance brand visibility and generate leads.• Created innovative customer engagement strategies to drive brand awareness and promote internal and external marketing campaigns.• Collaborated with the creative team to develop dynamic marketing content and communication tools for promotional campaigns.• Developed comprehensive marketing plans utilizing digital strategies.• Conducted market trend analysis and competitive landscape research to identify opportunities and potential value.• Ensured alignment of all campaigns and marketing collateral with brand guidelines and target consumer focus.• Worked closely with designers and the editorial team to produce compelling marketing materials.• Established metrics and measured campaign success to optimize market penetration.

• Assisted in the management of kitchen operations, ensuring smooth workflow, efficiency, and adherence to food safety standards.• Supervised and trained line cooks, monitoring their performance to maintain quality and consistency in food preparation and presentation.• Prepared ingredients ahead of time, optimizing efficiency in dish garnishing and minimizing wait times.• Set up and organized cooking supplies and workstations during opening and closing shifts to maximize productivity.• Enforced safety protocols and maintained restaurant standards, ensuring compliance with health and sanitation regulations.• Delegated tasks within the kitchen based on restaurant traffic and staff skills, effectively managing workloads.• Developed and implemented processes to reduce waste and improve supply turnover, optimizing cost-efficiency.• Monitored food handling, cleaning, and sanitation protocols to uphold optimal staff and customer safety.• Identified areas for improvement in kitchen operations and suggested solutions to streamline processes and increase team efficiency.• Collaborated with the kitchen staff and dishwasher, providing guidance and support to enhance performance.• Assisted in inventory management, monitoring stock levels, and ensuring proper storage and rotation of ingredients.• Worked closely with the Head Chef to maintain consistency in food quality, taste, and presentation.• Contributed to menu planning and recipe development, considering customer preferences and cost-effectiveness.• Acted as a role model, demonstrating professionalism, teamwork, and strong work ethics to inspire and motivate the kitchen staff.

• Developed and implemented comprehensive marketing strategies to promote for-profit education services, targeting specific audience segments.• Conducted market research and competitor analysis to identify opportunities and refine marketing approaches.• Created and executed marketing campaigns across various channels, including digital, print, and social media, to drive brand awareness and student enrollment.• Collaborated with internal stakeholders and cross-functional teams to ensure marketing efforts aligned with business goals and brand messaging.• Managed and optimized digital advertising campaigns, including PPC, display, and social media ads, to maximize lead generation and conversion rates.• Utilized marketing automation tools to develop and implement targeted email campaigns, segmenting audiences based on interests and demographics.• Tracked and analyzed marketing metrics, such as website traffic, lead generation, conversion rates, and ROI, to measure campaign effectiveness and optimize strategies.• Managed relationships with external agencies and vendors, ensuring quality and timely delivery of marketing materials and services.• Stayed informed about industry trends and changes in the for-profit education sector, adapting marketing strategies accordingly.• Collaborated with admissions teams to align marketing efforts with enrollment goals and support student recruitment initiatives.• Prepared and managed marketing budgets, allocating resources effectively to achieve desired outcomes.