Creative thinking through the application of knowledge and hard won real world experience to establish world records, solve complex HDD problems and continually extend the boundaries of HDD technology. The development of new drilling tools and HDD techniques. A pioneer of the HDD industry drilling before it was a recognised technology and there were none of the big name rig manufactures. I have been at the cutting edge of HDD problem solving for close on 30 years and think out side of the hole for clever solutions. While there are many projects that call for a "traditional approach" using commonly available kit, I like to use a bottom up first principles approach to solve complex problems with HDD technology. One of the reasons that after 30 years we are still achieving records and unique outcomes. Its said that imitation is the highest form of flattery - seeing as I developed many of the concepts in this industry that are now considered normal and traditional it would be nice if the people who are copying sometimes used their brains to try and understand the first principles engineering. I cant stand the cowboys giving the industry a bad name and making HDD the construction method of last resort. HDD is a great technology and has a lot to offer in the right hands and if used correctly. After all these years in the industry I'm not out to make a big name anymore - please get in touch if you need real world honest no BS advice.