• Annual business growth through strategic planning, operational improvements, andinnovative marketing efforts.• Increased revenue, market value, and guest & staff retention by implementing performancemanagement systems and enhancing the guest experience.• Directed a team of over 100 employees, ensuring high levels of engagement, training,and productivity.• Led successful for profit & fundraising events, generating donations for local causes.• Developed partnerships and collaborations with local businesses, influencers, andcommunity leaders; expanding the brand’s reach and market penetration.• Optimized budget and cost structures to increase operational efficiency while maintainingquality service delivery.• Cultivated a vibrant CAMP community and culture, articulating and instilling the companyvision and manifesto among all team members• Training and professional development of all Front of House staff and new Managers,elevating service standards and operational excellence.• Addressed and resolved guest issues in collaboration with the sales team, enhancingguest satisfaction and retention.• Oversaw the management of CAMP facilities within a structured budget, aligning withcompany needs and financial objectives.

• Optimized Operations: Led staffing, training, and merchandising efforts, achieving 20%higher operational efficiency.• Increased Revenue: Developed marketing strategies that grew membership sales by 35%and boosted recurring revenue.• Strengthened Community Impact: Oversaw charity events raising $100,000+ annually,enhancing brand and team engagement.• Enhanced Efficiency: Streamlined physical and digital workflows, increasing productivityby 25% and sales conversions by 30%.• Built Key Relationships: Managed client and vendor networks, supporting retention andexpanding service offerings.• Engaged Membership Base: Instructed 8+ weekly fitness sessions with 50+ clients,driving community and wellness culture

• Enhanced System Efficiency: Led system upgrades and issue tracking, reducing errorsand improving user experience.• Ensured System Reliability: Managed developer team to address critical issues, maintaininghigh system performance.• Increased Client Engagement: Organized 1-on-1 sessions, group trainings, and salespresentations, boosting client satisfaction.• Maintained High Service Standards: Directed help desk operations, optimizing staffingand quality control for efficient issue resolution.• Expanded Brand Visibility: Developed marketing materials and managed social media,increasing client exposure and engagement.

• Managed Full-Scope Client Accounts: Directed web, email, social media, and native adstrategies aligned with business goals, enhancing brand engagement and visibility.• Led Marketing Campaigns: Developed social media and email campaigns with ROItracking, improving campaign effectiveness and client reach.• Oversaw Design and Web Projects: Guided design and web teams on custom projects,supporting creative development, innovation, and operational excellence.• Supported Creative Processes: Maintained design file inventory, handled custom edits,and created visuals with Adobe Suite, strengthening project outcomes.