As the National Sales Manager I will be attending to our dealer network as well as supporting our sales team with promotional and marketing support. Also I will be researching new product lines and brands to continue to grow the robust Sydney Stone portfolio.

Monthly, quarterly, and annual budgets of a fully integrated digital, programmatic, web, custom content, event and print advertising provider. Builds fully integrated advertising campaigns as well as building ad decks and PowerPoint presentations to align the campaign with client goals. Works with interior or exterior creative assets to ensure timelines are met and provide full post-campaign reporting.Formulate and maintain media partnerships with North American and International shows and industry association to co-promote events and enhance market reach.Manage circulation goals both digital and print, sales and production of a monthly publication, a seminar and trade show as well as the annual Canadian Printing Awards. Service an account base of 200 high yield accounts, managing all requests for proposals (RFP) as well as drafting fully integrated customized media plans for these clients. Onboarding all new sales hires in terms of setting up effective prospecting methods, structuring sales proposals, and utilizing Salesforce to schedule and track proposals, and sales conversion rates. Served on the CRM procurement committee when researching and trialing 4 possible CRM systems to be adopted over 60 different audience platforms and continue to sit on weekly CRM utilization online meetings to increase engagement and automation of sales efforts to ensure goals can be attained and surpassed. • Consistently recognized in the top 5 company-wide for the number of new accounts sold and the total revenue generated.• Present at Annex Innovation Days to highlight new and innovative revenue generating models. Including custom microsite production with outbound lead generation, social, and programmatic functions including site retargeting, Geo-fencing, and competitive key words. • Conceived and launched custom content opportunities including rich media enabled digital magazine and video opportunities which accounted for an increase in digital revenue of 35%.

Canada's largest and fastest growing business-to-business trade exchange bringing in an average of $50,000 in new sales to each of its members annually.Media Director / Trade Floor ManagerExecuted media plans and advertising campaigns for 2500 clients across Canada. Also responsible for providing my media outlets with other advertising outlets, promotional giveaways, trips, clothing and other spending opportunities to offset current cash costs.Key Achievements• Increased Corus Radio Group (AM640, Edge 102 and Q107) sales by 71.1% from 2002 through 2006, by effectively marketing these media properties to clients in a successful manner. Established a high renewal rate among past advertisers as well as brought forth a new group of advertisers.• Increased Rogers Radio Group (Fan 590, CHFI, JackFM and 680 News) sales by 38.5% from 2002 through 2006, by effectively marketing these media properties to my clients.• Conceived and executed Via Rail’s fall 2006 national print and outdoor advertising plan for Via1.• Conceived and executed the 2004 Via Rail Summer Family travel national media plan, which tied in with the Spider Man 2 movie release. Assessed their target demographic, picked the mediums, markets, start dates and the timing of the campaign launches. Sourced and negotiated the best pricing on the printing of the 250,000 Via Rail/Spider Man 2 promotional colouring books.• Drafted a media plan that allowed Lick’s retail products to exceed their projected 2003 summer sales in 3 ½ weeks.

A leading North American organization in Barter Exchange.Senior Trade Broker / Team LeaderManaged a client base of 200 high yield clients by serving as both a purchasing agent and promotions department. Was also responsible for leading a team of 6 other trade brokers, assisting them with objection handling, establishing their monthly goals and tracking their successes.Highest broker in North America for percentage over their goal in the months of June, August, October, November, Janua