Pricing & Market Access

Pricing & Market Access

Pricing & Market Access

Pricing & Market Access

•Designed sales growth strategy for target-therapy drug by optimizing price and patient assistance program across multiple indications, achieving high client satisfaction.•Co-authored white paper of “Biosimilar Landscape in China Market” published in leading industry journals•Developed five orphan disease profiles and identified business potential for strategic BD opportunities.

Pricing and Market Access•Co-headed three pricing strategy projects for top pharmaceutical companies by evaluating the price-volume tradeoff to maximize revenue and assessing the potential and implication of gaining reimbursement.•Managed the localization of pricing simulation model to China market by creating the knowledge sharing platform for global and local statistics teams.•Co-managed the 1st Health Economics project in China for a local pharmaceutical company by designing the cost-effective model and creating the lobby strategy to payers.•Developed adaptive strategy to new drug reimbursement policy in China for a top5 pharmaceutical company by modeling the reimbursement impact on their product portfolio and prioritizing the allocation of their sales & marketing resources based on the estimated sales potential.•Designed the report on the impact of China Healthcare Reform on healthcare industry by investigating the whole process of the Reform.Product Portfolio Strategy•Created market entry strategy for a leading biotechnology company by assessing healthcare environment, identifying distribution model, and evaluating potential partners.•Evaluating market potential for drugs under phase-III clinical trial by analyzing unmet needs, performing competitive analysis, and designing forecasting model on market size and share.•Optimized the product message delivery to payers for a diabetes drug by interviewing 20 government officials in 10 provinces of China, helping the product listed in the drug reimbursement list.Internal Development•Designed and delivered pricing methodology training to more than 50 colleagues in the internal knowledge sharing forum.•Integrated pharmaceutical forecasting methodology into real project cases, and delivered the case sharing presentation in industry seminar for three times.