Stephen Hernandez Email & Phone Number

Los Angeles, California, United States

Tasked with the mission of motivating, supporting, and inspiring franchisees to excel in AUV growth, membership acquisition/retention, revenue generation, and delivering world-class fitness experiences. This role involves providing ongoing business coaching, operational advice, and using F45 systems to monitor and improve studio performance while ensuring compliance. It also includes conducting ongoing KPI management to align franchisee performance with brand standards, guiding market awareness and lead outreach strategies, and establishing systems for managing and identifying issues within the franchise network. Cross-functional collaboration with other F45 HQ departments and the global F45 team is essential to create training materials, standard operating procedures, and awareness campaigns.

Los Angeles Metropolitan Area

Lead strategic business development initiatives and establish partnerships with post-acute care facilities and management companies, ensuring mutually beneficial relationships and maximizing value for both parties. Implement a data-driven care model focused on measurable improvements in patients' functional and medical status, while prioritizing cost-efficiency to deliver high-quality care in post-acute care settings.

Los Angeles County, California, United States

Spearhead strategic business development (BD) initiatives and direct daily operations for 9 fitness facilities, demonstrating a keen understanding of market trends and consumer preferences. Develop strategic Go-to-Market (GTM) sales strategies to scale revenue growth. Conceptualize and execute marketing initiatives to elevate brand presence, engage diverse demographics and drive growth in membership sales.Selected Accomplishments:✦ Achieved the #1 ranking in district revenue by successfully achieving 98% of yearly sales goals, ranging from $90k to $250k per location monthly, resulting in cumulative year-to-date sales of $10.2M across all supervised locations.✦ Designed consultative sales processes to ensure General Managers and their respective teams sell programming to 32%-50% of prospects who attend complimentary sessions.

Los Angeles, California, United States

Led as the Chief Operating Officer (COO) during a crucial phase of expansion, instrumental in driving the company's growth and securing Series A funding. Liaised with the CEO/Owner and Board members/investors, delivering detailed reports on KPIs, including profits and loss (P&L), marketing analysis, sales performance, pipeline/lead generation, budget/expense reports and return on investment (ROI) analysis.Selected Achievements: ✦ Developed budget plans for advertising, marketing and business objectives across 10 brick-and-mortar locations and a mobile/remote training department, encompassing 18 mobile trainers nationwide, with a primary focus on maximizing lead generation through diverse online platforms.✦ Cultivated and maintained strategic partnerships with global corporations, professional sports teams, rehabilitation facilities, colleges and elite sports performance centers including the LA Dodgers, LA Rams, Titleist Golf, the Kobe Bryant MAMBA Sports Academy, property management companies including the Irvine Company and Blackstone (NY).✦ Led the expansion and growth of two new divisions, the athletic division and the at-home unit division, to cater to a broader consumer base.

Santa Ana, California, United States

Ensured global colleges conducted business with integrity, adhering to U.S. Department of Education regulations, accreditation standards, and policies concerning the placement of graduates in the workforce. Additionally, monitored sales performance at individual trade colleges and conducted yearly audits. Analyzed data sets for opportunities and process improvements to mature reporting processes.

Fullerton, California, United States

Developed business plans, managed finances, executed sales strategies, formulated marketing initiatives and identified potential business prospects. Provided general nutritional guidelines and nutritional product recommendations to clients based on their individual goals. Developed fitness process improvement initiatives to streamline processes that improved client outcomes and drove performance.

Managed daily operations and personnel in the teller line. Prioritized delivering outstanding customer service to all bank clients, addressed customer issues, adhered to company protocols to minimize errors and prevent fraud, efficiently processed account transactions and effectively promoted the advantages of the bank's products and services to customers.

Managed various responsibilities, encompassing delivering exceptional customer service in all interactions, assisting in the resolution of customer concerns, adhering to company protocols to minimize errors and mitigate fraud risks, efficiently processing account transactions and communicating the advantages of bank products to customers.